Assessments are an incredible tool to use alongside webinars – but how do you use them effectively? Have you ever wished you could engage your attendees even more before, during, or after your webinar? What if you could learn more about attendees before they even sign in to your webinar – and therefore be able to better understand their needs and target your content?
Assessments for pre-webinar engagement
So, you have a great webinar ready to go – awesome! Whether it’s your first webinar or you’re a webinar-leading pro, an assessment can be of use to you. If you’re going to send an assessment to attendees before a webinar, there are a few different questions you could ask, such as:
- What do you hope to get from this webinar?
- What drew you to this webinar?
- Do you have any questions you’d like answered during this webinar?
Pre-webinar assessments let you learn more about your webinar attendees, and therefore be able to provide greater value to them during your webinar. You also can better plan out your content and timing during the webinar, focusing more on areas you now know your audience is hoping you’ll cover!
Use Assessments during a webinar
Similar to a quick survey or pop-up quiz, assessments can be used during a webinar as well. This scenario lets you engage your audience a step further by having them actively participate in something during the webinar. You can then choose what kind of assessment you will offer, and how you’ll use the results (if at all) during the webinar. If you are having trouble getting potential or current clients to take assessments, this can be a great way to tag-team the process by including them in your webinar script. Simply put a link in a chat and give attendees time to fill out a few questions. Then, you’ll be able to provide instant feedback from your assessment’s results even while you’re presenting on-screen. You can also use this to better follow up individually with attendees after the webinar, which leads us to the next point…
Assessments turn attendees into clients
How many times have you completed a webinar with a group of excited attendees, but then you struggle to keep up that engagement and excitement? Maybe you’re unsure exactly how to reach out to them all individually –and in a more personalized way– to follow up. Or, maybe you’re not sure what exact part of the webinar may have caught their attention. An assessment gives you a new tool to gauge their interest, while also providing valuable feedback. You could follow up and expand upon results from an assessment they took during the webinar, or send a separate follow-up assessment to gain more insight into their thoughts and interest level post-webinar. Either way, you are keeping people engaged with you and your brand, and providing them valuable feedback and proof of your expertise.
It’s this level of engagement, data, and feedback that make assessments so valuable at turning potential clients into paying clients. You get to show off what makes YOU special. Once you’ve created an assessment, let it do the heavy lifting and seamlessly complement your webinar. It’s a great way to combine marketing and sales channels to give yourself the ultimate chance of success!
Ready to try out an assessment for yourself? Click here to create your free account!
Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy. She spent 8+ years writing and managing events at NYU, currently helps startups at 43North, and loves to tweet about tech and theater at https://twitter.com/cindys13.