Assessments provide endless benefits to you as a business owner and entrepreneur. An assessment lets you engage with new or current clients in a simple, yet compelling way. Assessments can easily be embedded into a blog post, displayed in a pop-up on your website, shared on social media, or featured in your email signature. With so many potential touchpoints, why not give an online assessment a try? Below we’re diving into the top 5 reasons you should be using assessments as marketing and lead generation tools.
1. Share Your Expertise
One of the most valuable traits of an assessment is that it allows you – and your knowledge – to really shine through. An assessment lets you provide respondents with tailored results based on their answers, and these results and recommendations allow you to show how you can provide value to your respondents. You get to give clients a preview of your services and knowledge – and the best part is that the entire process is completely automated, saving you valuable time.
2. Increase Engagement
Luckily for you, engagement is a given with assessments! An assessment is an inherently engaging marketing tool – a respondent has to interact with it to complete it.
Research shows that interactive content is more impactful than static content, and assessments are one of best forms of interactive content. This is a huge bonus for you as an entrepreneur or business owner, because you have a captivated audience at your fingertips. What sorts of questions do you ask your respondents once you have their attention? This leads us to the next great assessment benefit…
3. Gather Valuable Information
You have an incredible opportunity to gather valuable information with your assessments. Have you always wondered what problems really affect your potential clients? What questions will help you better understand them? Also – what questions and responses will let you provide really valuable feedback and recommendation in this short period of time? Maybe there is one area you can REALLY illuminate for your clients – use questions related to that to let your expertise come through in the assessment results you provide!
4. Create New Relationships
It can be incredibly important (yet difficult) to create a new relationship – especially in business. How do you earn someone’s trust? Furthermore, how do you encourage them to take the leap and become a customer? Assessments, as mentioned above, give you a bit of a trial run to strut your stuff. Once a respondent takes your assessment, you can share your analysis based on their responses. You can then take things a step further if you’d like and follow up with more recommendations and offerings.
Assessments give you built-in opportunities to follow up and continue the conversation with people, allowing you to seamlessly build a new client relationship.
5. Stand Out from your Competition
Assessment Generator provides you with so many options to really make an assessment your own. You’re able to customize your assessment with your brand colors for that extra level of professionalism, and choose the type of questions, reporting (beautiful customized PDFs, anyone?), and styles. Even more importantly, you can use all of the reasons above to truly stand out; you’re sharing expertise, truly engaging with people to build relationships, and gathering useful information along the way. Assessments are a win-win!
Which one of the above 5 reasons are you most excited about? Curious how to use assessments yourself? Get started here today!
Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy. She spent 8+ years writing and managing events at NYU, currently helps startups at 43North, and loves to tweet about tech and theater at https://twitter.com/cindys13.