Assessments are a unique tool you can use as a coach to engage clients. Whether you focus on bringing in new leads or strengthening relationships with current clients, an assessment provides immediate value for you and the respondent. Assessments are tools that can seamlessly integrate into your branding while helping you to start a conversation. Once that connection is made, assessments help to build that conversation into a relationship, establish credibility, and provide something of value to your clients.

Assessments Enhance Marketing for Life Coaches

Marketing is an essential part of a life coaching business, and assessments can provide immense benefits to your marketing. As a coach, it’s vital to build new relationships while continuing to strengthen the ones you have. Assessments can help with both.

Below, we’ll look at some of the ways you can utilize assessments to market and automate your lead generation and client progress:

Client On-boarding

Get your coaching sessions off on the right foot! Assessments let you easily gather information about your new client, which gives you an advantage before you begin to work with them. Determine where a client is in their journey, discover the areas where you can be most helpful to them, and gain greater clarity into the type of recommendations to make so they can achieve the results they crave.

Client Progress 

Different types of progress assessments can be given to clients throughout the coaching process to show growth. These types of assessments greatly benefit both parties, as you are able to provide tangible proof of your coaching program’s effectiveness. The scoring and feedback provided in these types of assessments are a great way to show the measurable and repeatable results of your coaching.

Client Satisfaction

Assessments are a wonderful way to gather feedback from your clients. Learn whether your coaching practice is resonating with your clients and proving effective, and use that information as you learn and grow in your coaching. These assessments are also a great way to solicit testimonials to use!

Learn more about Assessment Generator’s uses for life coaches, and read testimonials here!

Assessments for Business Coaches

Assessments are an excellent tool for business coaches, helping to provide critical insights and measure organizational effectiveness. No matter the organization or leadership style used, an assessment can help you identify strengths and weaknesses and focus your efforts.

Here are some tips to successfully utilize assessments in your coaching business:

    • Identify a client’s needs at the beginning of a project
    • Promote transparency and engagement through your information-gathering
    • Measure and report on progress, from beginning to end
    • Aggregate responses from employees, management, or other organizational groups

Learn more about Assessment Generator’s uses for business coaches, and read testimonials here!

Whether you are a business or life coach, assessments can help you to further understand and engage with your clients. We are here to help you along the way!

Create a free account so you can test out some of our features and product offerings, and let us know what you think.

Jen Sparks
Jen Sparks

Jen loves helping people find assessment solutions to meet their needs. As co-owner and CEO of Assessment Generator, she brings her engineering management background to simplify creating online assessments with detailed feedback, advanced reporting, and branded, downloadable PDFs.