Using Assessments with Webinars

Using Assessments with Webinars

Assessments are an incredible tool to use alongside webinars – but how do you use them effectively?  Have you ever wished you could engage your attendees even more before, during, or after your webinar? What if you could learn more about attendees before they even sign in to your webinar – and therefore be able to better understand their needs and target your content?

Assessments for pre-webinar engagement

So, you have a great webinar ready to go – awesome! Whether it’s your first webinar or you’re a webinar-leading pro, an assessment can be of use to you. If you’re going to send an assessment to attendees before a webinar, there are a few different questions you could ask, such as:

  • What do you hope to get from this webinar?
  • What drew you to this webinar?
  • Do you have any questions you’d like answered during this webinar?

Pre-webinar assessments let you learn more about your webinar attendees, and therefore be able to provide greater value to them during your webinar. You also can better plan out your content and timing during the webinar, focusing more on areas you now know your audience is hoping you’ll cover! 

Using Assessments with Webinars

Use Assessments during a webinar

Similar to a quick survey or pop-up quiz, assessments can be used during a webinar as well. This scenario lets you engage your audience a step further by having them actively participate in something during the webinar. You can then choose what kind of assessment you will offer, and how you’ll use the results (if at all) during the webinar. If you are having trouble getting potential or current clients to take assessments, this can be a great way to tag-team the process by including them in your webinar script. Simply put a link in a chat and give attendees time to fill out a few questions. Then, you’ll be able to provide instant feedback from your assessment’s results even while you’re presenting on-screen. You can also use this to better follow up individually with attendees after the webinar, which leads us to the next point…

Assessments turn attendees into clients

How many times have you completed a webinar with a group of excited attendees, but then you struggle to keep up that engagement and excitement? Maybe you’re unsure exactly how to reach out to them all individually –and in a more personalized way– to follow up. Or, maybe you’re not sure what exact part of the webinar may have caught their attention. An assessment gives you a new tool to gauge their interest, while also providing valuable feedback. You could follow up and expand upon results from an assessment they took during the webinar, or send a separate follow-up assessment to gain more insight into their thoughts and interest level post-webinar. Either way, you are keeping people engaged with you and your brand, and providing them valuable feedback and proof of your expertise. 

It’s this level of engagement, data, and feedback that make assessments so valuable at turning potential clients into paying clients. You get to show off what makes YOU special. Once you’ve created an assessment, let it do the heavy lifting and seamlessly complement your webinar. It’s a great way to combine marketing and sales channels to give yourself the ultimate chance of success! 

Ready to try out an assessment for yourself? Click here to create your free account!

 

 

Provide Maximum Value for Your Webinar

Provide Maximum Value for Your Webinar

Many webinar leaders tend to follow a pre-designed outline they created specifically for that class.

But if you’re not sure what you should cover in your webinar, or if you simply want to WOW your participants with the value they receive, follow this simple strategy:

Ask them what they want to know!

Put together an assessment or a questionnaire and ask each participant to complete it before the class.

Here are a few sample questions you may want to ask them:

  • What attracted you to this class?
  • What do you expect to get out of it as a result?
  • Which questions would you like to get answered?
  • What are your biggest problems or challenges at this time?
  • What have you done so far to solve your problems?

The information you receive from your participants will give you a much better idea of what they expect from your webinar.

And happy participants means more business!

webinar

After the webinar, you may send out another survey to get a better idea of how the class went and how you can improve it next time.

Some sample questions to ask are:

  • What new information did you take away with you?
  • What did you want to know that wasn’t covered?
  • How was the class helpful to you?

…and so on.

Follow-up is extremely important for webinar leaders and…

Assessment Generator is a great tool to use for building surveys like these.