Using Assessments with Webinars

Using Assessments with Webinars

Assessments are an incredible tool to use alongside webinars – but how do you use them effectively?  Have you ever wished you could engage your attendees even more before, during, or after your webinar? What if you could learn more about attendees before they even sign in to your webinar – and therefore be able to better understand their needs and target your content?

Assessments for pre-webinar engagement

So, you have a great webinar ready to go – awesome! Whether it’s your first webinar or you’re a webinar-leading pro, an assessment can be of use to you. If you’re going to send an assessment to attendees before a webinar, there are a few different questions you could ask, such as:

  • What do you hope to get from this webinar?
  • What drew you to this webinar?
  • Do you have any questions you’d like answered during this webinar?

Pre-webinar assessments let you learn more about your webinar attendees, and therefore be able to provide greater value to them during your webinar. You also can better plan out your content and timing during the webinar, focusing more on areas you now know your audience is hoping you’ll cover! 

Using Assessments with Webinars

Use Assessments during a webinar

Similar to a quick survey or pop-up quiz, assessments can be used during a webinar as well. This scenario lets you engage your audience a step further by having them actively participate in something during the webinar. You can then choose what kind of assessment you will offer, and how you’ll use the results (if at all) during the webinar. If you are having trouble getting potential or current clients to take assessments, this can be a great way to tag-team the process by including them in your webinar script. Simply put a link in a chat and give attendees time to fill out a few questions. Then, you’ll be able to provide instant feedback from your assessment’s results even while you’re presenting on-screen. You can also use this to better follow up individually with attendees after the webinar, which leads us to the next point…

Assessments turn attendees into clients

How many times have you completed a webinar with a group of excited attendees, but then you struggle to keep up that engagement and excitement? Maybe you’re unsure exactly how to reach out to them all individually –and in a more personalized way– to follow up. Or, maybe you’re not sure what exact part of the webinar may have caught their attention. An assessment gives you a new tool to gauge their interest, while also providing valuable feedback. You could follow up and expand upon results from an assessment they took during the webinar, or send a separate follow-up assessment to gain more insight into their thoughts and interest level post-webinar. Either way, you are keeping people engaged with you and your brand, and providing them valuable feedback and proof of your expertise. 

It’s this level of engagement, data, and feedback that make assessments so valuable at turning potential clients into paying clients. You get to show off what makes YOU special. Once you’ve created an assessment, let it do the heavy lifting and seamlessly complement your webinar. It’s a great way to combine marketing and sales channels to give yourself the ultimate chance of success! 

Ready to try out an assessment for yourself? Click here to create your free account!

 

 

Assessments Provide Instant Results

Assessments Provide Instant Results

Do you wish there was a way to receive information from clients and use it to provide them with instant results? Assessments from Assessment Generator are specifically designed to do just that!

Whether you are looking for new clients and want to give them a taste of your offerings, or you’re hoping to learn more about existing clients through your assessments, you can be confident that the information you gather, and recommendations you share, will simplify your life and save you valuable time in your business. 

How do assessments provide instant results?

Assessments provide immediate interactivity between you and the respondent, not only gathering valuable information from them but allowing you to provide recommendations. At the end of your assessment, you can provide instantaneous feedback based on the respondent’s score with links and other information so they can contact you to learn more.

Another great benefit to this tool is that you set up an assessment once, and can use it for multiple new or current clients. Instead of time-consuming calls or one-on-one’s, you are creating something that allows you to reach multiple people in a similarly tailored way. (And don’t worry – you can still do those other things too! But just think how nice it would be to have that first step ready to go for anyone visiting your site!) By providing an assessment for them to take, you avoid the trap of asking for an email and not knowing much else about your potential client.

Why do instant results matter?

It’s no secret that we live in a time where instant gratification is sought after and expected, especially with online interactions. Taking that to a business situation, when a potential client reaches your website or landing page, they are searching for help with a problem or answers to a question. Sure, you could tell them through bulleted lists on your site how you can help them… but if you’re using an assessment you can actually show them in real-time! With an assessment, you get to gather information that will help you serve that client down the line, and also provide them with results at the end of their assessment.

These instant results are part of an incredible strategy that will set you apart from the competition, and increase your conversion rate. Potential clients will feel immediately seen and heard, and get a taste of your services and expertise. You then have something to go off of when following up – if you even have to – (that’s right, assessments can be so successful that potential clients reach out to YOU after!)

Assessments are an incredible marketing and retention tool, and a great investment for furthering your business. Check out ways you can provide that instant gratification and grow your client list by testing out Assessment Generator here!

How Entrepreneurs Can Use Assessments To Manage Growth

How Entrepreneurs Can Use Assessments To Manage Growth

The word “assessment” can mean different things and conjure up different thoughts with every person.

I’m no psychologist, but I’m willing to say it may go back to grade school and the dreaded test day. No matter how much we were sure that we did our best on a test, we could’ve missed something and we might receive a disappointing grade.

It can be the same in business – if you keep doing the same things that you’ve always done, you’ll continue to get the same results. It’s easy to continue coasting along with that cozy illusion that we’re exactly where we think we are and need to be.

However, when it comes to our business, this tack of ‘looking in the mirror’ is counter to what we should be doing.

The reality is that when it comes to our business, tracking business performance is essential at any stage. As a company owner or an entrepreneur, you need to be aware of your business’s strengths and weaknesses.

As an analytical tool that provides a clear picture of your business—where it stands, where it is going—and the factors affecting your growth, a periodic assessment is essential to achieving your goals.

So, while many entrepreneurs think that assessments are simply used to point out the status of their business, client, or customer, a successful entrepreneur will use assessments to see opportunities for growth.

How to Conduct Business Assessments

Every business assessment should consider 4 factors.

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Strengths, Weaknesses, Opportunities, and Threats, or SWOT are the key ingredients that business owners should consider when analyzing the competition and planning effective strategies for the future. A SWOT analysis should be applied to the several departments integral to a company’s success.

We offer a set of pre-written Business and Entrepreneurship assessments that will help you understand where your business is today and identify areas that need improvement. The best part is that these assessments have already been written and are ready to go today!

An assessment is more than just taking the temperature of your business; rather, an effective assessment will help guide you toward the optimal track for growth. An effective assessment will enable you to translate your vision for your business into reality. Taking the same assessment every three to four months will show the gains you’ve made in striving for enhancing your business.

Use Assessment Generator to automate your assessments and get results quickly.

Create your free account today!

How To Generate Success Metrics Using Assessment Generator

How To Generate Success Metrics Using Assessment Generator

You already understand the benefits of engagement marketing, and how assessments are a great way to establish a relationship with potential clients and help them get to know you. But did you know know that assessments can also be used within your coaching practice when you’re actively working with a client? In today’s world, a positive return on investment is very important to the client, and gathering success metrics is the first step in that process.

Are You Adding Value to Your Customer’s Life?

Measuring and reporting success metrics offers a number of benefits, both for you and for your clients. Providing your clients with a report showing how your program has helped them improve has the effect of re-enforcing the lessons from your program, and acts as a confidence booster, increasing their ability to apply the lessons learned to their daily lives.

You can offer assessments to measure progress either during or after the coaching program. Assessing progress during your program can help you and your client better understand areas where they’ve made the most progress, and areas that still need work. Assessment Generator’s Type-based assessments allow you to design surveys that provide scoring and feedback in specific areas – perfect for this application.

You can also offer the same assessment before and after completion of your coaching program in order to assess overall progress. You can use Assessment Generator’s group tagging feature to track a respondent’s scores on an assessment taken multiple times during your program.

Giving a client a tangible result showing improvement also makes it more likely that they will spread the word to others about the effectiveness of your program.

    Providing Success Metrics Helps you to Improve your Practice

    When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.

    Lord Kelvin

    As you continue to gather success metrics on your clients over time, you’ll gain critical understanding of your own success as a coach – after all, your goal is to help people improve themselves. And the better you can meet that goal, the more successful your practice will become.

    Gathering success metrics also gives you a powerful marketing and conversion tool. Referring to hard numbers in your marketing efforts takes your credibility to the next level and gives potential clients confidence that your program can help them.

    Advantages of Using Assessment Generator to Generate Success Metrics

    With Type-based assessments, automatic scoring, customized feedback, and the ability to integrate with thousands of other applications, Assessment Generator is the perfect platform for gathering success metrics.

    Start using this powerful tool take your practice to the next level today!

    Have more questions? Check out our FAQ page or schedule a meeting with one of our experts!

    Demand Generation Vs. Lead Generation: The Basic Difference

    Demand Generation Vs. Lead Generation: The Basic Difference

    The rise of digital transformation has undoubtedly taken over conventional marketing techniques. Since the majority of customers are now active online, many businesses are shifting to digital forums to get more traffic and generate long-term profits. Whether you’ve recently launched your e-commerce business or aim to improve brand awareness through high web and social media traffic, you need to understand digital marketing basics.

    Novice marketers often confuse lead generation with demand generation because the two overlap in certain areas, however, their goals are entirely different.

    Confused about these two terms? Don’t worry! This breakdown will help you figure out the basic difference so you can effectively implement these techniques in your digital strategy as you outgrow competition and grow your business.

    What Is Demand Generation?

    Demand generation is a process through which you can spread awareness about your business by identifying the audience and its needs through inbound marketing and high-quality content. It’s a branding technique that attracts a pool of customers and clients towards your product and service. Once you gain recognition, you are more likely to generate PR and influence your customers’ purchasing pattern by creating a buzz.

    Demand generation is all about reaching new markets and promoting your product and services in the most effective manner to drive intended results. Unlike other marketing techniques, demand generation will help you maintain your customer base by building a long-term relationship with them. The focus on the customers’ needs is essential and can be quite effective if you want to keep them interested in your business.

    One of the tried and tested ways to achieve this is through an assessment from Assessment Generator that helps collect relevant data about your customers. With this technique, you can digitize your strategy to learn what your audience desires the most.

    Demand Generation Content

    • Online Assessments
    • Blogs
    • Infographics
    • Slideshares
    • Free Tools
    • Video Marketing
    • Social Media Posts
    • Interviews
    • Podcasts
    • Case studies
    • E-books
    • Email Campaigns

    What Is Lead Generation?

    Lead Generation is all about converting your visitors into qualified leads by getting their attention. Once you get them interested in your products, they become a lead. In simple words, it’s a way to use the Call-To-Action (CTA) feature to funnel in visitors through your online platforms. Creating unambiguous CTAs help direct them to your landing page(s), where they will find an online assessment or a contact information form.

    You can use this assessment to offer valuable feedback to your customer.

    For instance, you have a fitness product; you can use the assessment to help them learn how many calories they are supposed to consume to lose weight. This valuable offer will act as a two-way interaction between you and a potential consumer, giving you qualified leads for your business. Similarly, when they fill out their contact information, they permit you to reach out to them and provide them with the desired information or content.

    Lead Generation is all about directing your visitors to your product so that they are looking forward to what you have to offer, ultimately influencing them to buy your product in the future.

    Lead Generation Content

    Want to capture leads and attract prospects? Try making use of the following lead generation content:

    • Free Trials
    • Grated Content such as white paper, checklist, PDFs, EBooks, Instructions, etc.
    • Email Subscription
    • Newsletter Subscription
    • Product Demo
    • Courses
    • Webinars & Events
    • Coupons
    • Referral Marketing
    • Online Assessments

    What’s The Difference?

    Demand Generation and Lead Generation may seem similar, but they have different goals. Here are some of the differences that you need to know about:

    • Lead generation is about capturing leads and landing customers; demand generation is about attracting customers and building your brand awareness.
    • While lead generation is a straightforward process that lands you a customer, demand generation requires lengthy and comprehensive procedures.
    • Since demand generation is more than a branding technique, there’s more focus on maintaining the customer base and nurturing prospects. There’s a strong level of communication necessary between the sales and marketing teams to make this work.
    • Usually, gated content such as a checklist, white paper, and PDF is used for lead marketing, but demand marketing makes use of videos, articles, and infographics.

    Platforms to Use for Demand Marketing & Lead Marketing

    You can use your lead generation and demand generation strategies on the following platforms:

    • Your social media platforms such as Facebook, Instagram, and LinkedIn
    • Product website
    • Landing page
    • Blogs
    • Ads
    • Email

    For an effective marketing technique, we suggest that you incorporate both lead generation and demand generation into your digital strategy. Always remember that demand feeds lead and once you create brand awareness, you are more likely to succeed in the future as your business grows. 

    Have any questions for us? Reach to Assessment Generator and we will guide you further.