How to Make Your Assessment Irresistible

How to Make Your Assessment Irresistible

No matter how great it is, an assessment can only be effective if people take it! Luckily, we’re here to give you some of the best tips and tricks for pulling people in and getting them to click. Are you trying to engage your current audience, or maybe you’d like to bring in a set number of new clients this month? A targeted assessment plan can help you reach your goals in a truly unique way.

Where do I share my assessment?

It’s extremely important to be conscious of where to put your assessment. Is it a pop-up on your homepage? Is it a link you share? There’s no right or wrong answer, but there are many different options based on what information you’re looking to collect with an assessment and who you’re hoping to reach. Let’s dive a little deeper into some scenarios below:

  • Homepage Popup: This tactic works well if you already have a solid customer base that frequently visits your website. This could also be a good option if you’re directing new clients to your website from some other channel. The important thing is, how do you make it so someone WANTS to click on your assessment vs. just closing out the window? One place to start is by thinking about what your current or potential customers want and need at the moment – and highlighting that in the pop-up. Have you been selling out of a current type of product or service lately? Maybe you’re getting a lot of questions or inquiries about something specific (or heck, maybe YOU want to try something new and specific as an offering!) Highlight that in your pop-up and see what happens. Being specific and direct in your messaging will draw in the people who want what you’re selling.
  • Email Signature: If you have a strong email list and want the people to take a certain assessment… bingo, this could be a great option! Assessment links can be included in your email signature, allowing you to personalize the hyperlink text. Like the pop-up scenario, aim for something you know your email base will be interested in knowing. Maybe you’re teasing a new coaching program- you could entice people to click through to take an assessment and see how it would benefit them firsthand. 
  • Blog Post: Not to get too meta here, but blog posts are a great way to continue engaging with an (already interested) audience. If you could click through to take an assessment right now about what kind of assessment would work best for your business, wouldn’t you? If you’re someone who hasn’t created an assessment before, we’d hope so! Blog posts are a great way to reach current clients who see your shared content and new clients who may be finding you and your business via SEO or another channel.
  • Social Media: Social media channels like Twitter, LinkedIn, and Facebook can provide a large reach for your assessments. If someone finds you on Facebook and wants to engage, how great would it be if your story was linked to an assessment? This lets you get more creative with your content while also allowing for a place to include your assessment link. 
How to Make Your Assessment Irresistible

Other assessment-sharing strategies

If you’re feeling a bit stuck or frustrated with assessment engagement from your marketing and content, here are some other options to kickstart those clicks:

  • Partnering with a fellow business owner: Partnering in this way can be a great win-win scenario for you both. Check-in with some of your entrepreneur friends or network and see if anyone would be open to highlighting your work (and assessment) on their website, newsletter, social media, etc. If you’re unsure who to reach out to, think about who has clients that may also benefit from your offerings. A mutually beneficial partnership like this puts you in front of new yet already engaged people and is sure to bring in some extra clicks.
  • Webinars: Webinars are a great tool to showcase assessments, and you can guarantee an assessment will get taken if you include it as part of your webinar. You can share an assessment with attendees before, during, or after your webinar, and by building it into your webinar, it may seem less intimidating for respondents to take it. This tactic almost formalizes the assessment-taking process, adding it into your webinar curriculum as just another step in the process (though a crucial one!)
  • Be Creative: You know your strengths and goals. What do you want to get out of this assessment process? What are you excited about? What are your clients excited about? Use all of these things to your advantage, and create a strategy that you are excited about and think will work. Remember – you can always make changes along the way. Don’t be afraid to try new ways of engaging clients and getting their attention because that is what will get them excited to direct their attention to you… and your assessments!

Are you ready to try out an assessment for yourself? Click here to discover how assessments can work for you!

Using Assessments with Webinars

Using Assessments with Webinars

Assessments are an incredible tool to use alongside webinars – but how do you use them effectively?  Have you ever wished you could engage your attendees even more before, during, or after your webinar? What if you could learn more about attendees before they even sign in to your webinar – and therefore be able to better understand their needs and target your content?

Assessments for pre-webinar engagement

So, you have a great webinar ready to go – awesome! Whether it’s your first webinar or you’re a webinar-leading pro, an assessment can be of use to you. If you’re going to send an assessment to attendees before a webinar, there are a few different questions you could ask, such as:

  • What do you hope to get from this webinar?
  • What drew you to this webinar?
  • Do you have any questions you’d like answered during this webinar?

Pre-webinar assessments let you learn more about your webinar attendees, and therefore be able to provide greater value to them during your webinar. You also can better plan out your content and timing during the webinar, focusing more on areas you now know your audience is hoping you’ll cover! 

Using Assessments with Webinars

Use Assessments during a webinar

Similar to a quick survey or pop-up quiz, assessments can be used during a webinar as well. This scenario lets you engage your audience a step further by having them actively participate in something during the webinar. You can then choose what kind of assessment you will offer, and how you’ll use the results (if at all) during the webinar. If you are having trouble getting potential or current clients to take assessments, this can be a great way to tag-team the process by including them in your webinar script. Simply put a link in a chat and give attendees time to fill out a few questions. Then, you’ll be able to provide instant feedback from your assessment’s results even while you’re presenting on-screen. You can also use this to better follow up individually with attendees after the webinar, which leads us to the next point…

Assessments turn attendees into clients

How many times have you completed a webinar with a group of excited attendees, but then you struggle to keep up that engagement and excitement? Maybe you’re unsure exactly how to reach out to them all individually –and in a more personalized way– to follow up. Or, maybe you’re not sure what exact part of the webinar may have caught their attention. An assessment gives you a new tool to gauge their interest, while also providing valuable feedback. You could follow up and expand upon results from an assessment they took during the webinar, or send a separate follow-up assessment to gain more insight into their thoughts and interest level post-webinar. Either way, you are keeping people engaged with you and your brand, and providing them valuable feedback and proof of your expertise. 

It’s this level of engagement, data, and feedback that make assessments so valuable at turning potential clients into paying clients. You get to show off what makes YOU special. Once you’ve created an assessment, let it do the heavy lifting and seamlessly complement your webinar. It’s a great way to combine marketing and sales channels to give yourself the ultimate chance of success! 

Ready to try out an assessment for yourself? Click here to create your free account!

 

 

Building Relationships with Assessments

Building Relationships with Assessments

Assessments build relationships; it’s as simple as that. When you think about the beginning of a relationship — any kind, really — there is always something that kicks it off. An invitation to engage. A turning point or starting point. Assessments can be those catalysts for you; an incredible marketing tool for engaging with and building lasting relationships with customers. Let’s dive into the how and why below!

Assessments drive engagement

Assessments as a marketing tool have a unique ability to drive engagement. They act as a form of interactive marketing, allowing new or current customers to engage with you and your products and services while you sleep! Once you create an assessment, it is able to be shared and accessed through a variety of channels – your website, emails, social media, a button, a link, etc. Customers can take your assessment and receive tailored results and recommendations based on their score. In this way, once an assessment is created, it is then able to do some heavy lifting for you as far as the initial engagement and interaction with a customer. Plus, when you follow up on that interaction, you’ll be building on an existing relationship, rather than contacting a cold lead. Assessments begin that relationship by providing an experience that ends with personalized results for a customer… and a chance for you to really own the next steps from there!

Building Relationships with Assessments

Continuing relationships with assessments

Okay, so you’ve created an assessment, sent it out into the world, and you’ve had a good number of responses. Each of these respondents was most likely sent (or shown on-screen) their assessment results, what they mean, and how you would provide a service or offering to complement those. Let’s say you’re a coach who helps clients with their money mindset. Your assessment could ask questions to learn more about your respondents’ relationship with money, saving you the time and energy of holding one-on-one calls with each. It also gives them an easier “in” into your company and services. It’s like a test drive for the both of you, but then you get to follow up. Maybe their result showed they have a pretty strong relationship with money and wealth, and you have a new, mid-tier program that would be a perfect fit for them. The best part is that now you know this — and can reach out to them with that important background information already known — to share this information.

Relationship building with assessments can take on many forms and doesn’t always have to include new customers. If you’re looking to re-engage with old clients who may still be following you on social media or getting your emails but not truly interacting with you, an assessment could be a great way to get them interacting with you again in a non-direct sales sort of way. Maybe you have an assessment for current or past clients that measures their progress in an area so far compared to where they want to be (or where they were when they were working with you more closely!) An assessment can do the work of showing them the progress they have made and have yet to make, thus selling your services for you. It also keeps people interacting with and interested in you and your brand. Sure, you will still want other personalized outreach as well from time to time, but assessments are a great way to manage and build these relationships at scale.

Have you used an assessment to start, strengthen, or manage customer relationships? We’d love to hear more about it! If you haven’t yet, try an assessment here!

Fonts as a Branding Tool

Fonts as a Branding Tool

Ah, branding.

A topic that continually comes up whenever entrepreneurship and business are involved… but for good reason! Your brand is the backbone of your business, and therefore it is so critical to be conscious and intentional about the style that reinforces it.

One way Assessment Generator is working to make this easier for you is with customized fonts to reinforce your brand through typography. We know you’re focused on the content and words you put out into the world on behalf of your business… so it’s time to make sure that how your content looks is treated with similar importance through font choice.

Based on your feedback, we’ve improved the ability to control and customize the fonts used in your assessments. Now, you can easily customize the font used throughout your assessment and even in your PDF report. Stay in line with your brand book, take your brand integration to the next level, or just have some fun playing around with some new font styles!

We have added a large assortment of font options for you to choose from when creating your assessments. In fact, you can now choose from over 1,000 Google Fonts to use in your assessment, on-screen results, and PDF reports if you have an advanced or higher subscription.

Using fonts to convey brand

Let’s say you have some branding like a logo, and maybe a standard font you use (hello, Arial, I’m looking at you) but are ready to make a statement and stand out. You want your clients and potential clients to see your content and think, “I know who that is!”

Fonts are a great way to be creative and do just that. A font choice, similar to brand colors or imagery, immediately sets the tone and lets people know it’s you — and your unique business — they’re interacting with.

Font choice, whether you’re a team of one or hundreds, is such an important tool for streamlining your brand and content as well. If you have a brand guide or a digital asset management system, knowing which font/s to use — and when — makes everything easier and more cohesive for your company and employees. Having a specific font, or family of fonts, that you use in your business is a simple way to create and maintain a consistent look across your company’s documents and content.

How Fonts Affect Your Assessments

Given the importance of font choice for your business as a whole, the choice of which font to use in your assessment is an important one! You may already be aware you have the capabilities to use your brand’s logo and colors in your assessment.

Now, take your brand integration and professionalism to the next level by using the same font in your assessment that you use across other content. Your font choice is incredibly powerful in reinforcing your brand, providing that brand familiarity to clients, and really just conveying that overall image of YOU!

Fonts are a great way to further brand yourself, your business, and your assessments. A font choice lets you customize the look and feel of your assessment right from the start, setting the tone. Let’s say your company plans weddings, and your logo and materials use a beautiful cursive font. Are you seriously going to link to, or share, an assessment in Times New Roman? What about assessment results? Think about how that might make your customers feel; not only is it jarring, but it reduces your credibility. Branding is so important in that way; consistency equals trust and professionalism in our minds, and brand consistency is key. You want your clients to see an assessment or a PDF report from you and immediately know it’s from you at first glance. That is brand recognition at its finest – and we can help you get there.

Give New Fonts a Try!

We hope you’re as excited as we are about the incredible variety of new fonts available to use in your assessments! Fonts provide an easy way to further incorporate branding and customization into your assessments, on-screen results, and PDF reports. It is our goal to provide you with all of the tools you need to create professional and impeccably on-brand assessments for your business. We can’t wait to hear how these new font options will help to easily give your assessments that extra touch of personality and professionalism!

Assessments Provide Instant Results

Assessments Provide Instant Results

Do you wish there was a way to receive information from clients and use it to provide them with instant results? Assessments from Assessment Generator are specifically designed to do just that!

Whether you are looking for new clients and want to give them a taste of your offerings, or you’re hoping to learn more about existing clients through your assessments, you can be confident that the information you gather, and recommendations you share, will simplify your life and save you valuable time in your business. 

How do assessments provide instant results?

Assessments provide immediate interactivity between you and the respondent, not only gathering valuable information from them but allowing you to provide recommendations. At the end of your assessment, you can provide instantaneous feedback based on the respondent’s score with links and other information so they can contact you to learn more.

Another great benefit to this tool is that you set up an assessment once, and can use it for multiple new or current clients. Instead of time-consuming calls or one-on-one’s, you are creating something that allows you to reach multiple people in a similarly tailored way. (And don’t worry – you can still do those other things too! But just think how nice it would be to have that first step ready to go for anyone visiting your site!) By providing an assessment for them to take, you avoid the trap of asking for an email and not knowing much else about your potential client.

Why do instant results matter?

It’s no secret that we live in a time where instant gratification is sought after and expected, especially with online interactions. Taking that to a business situation, when a potential client reaches your website or landing page, they are searching for help with a problem or answers to a question. Sure, you could tell them through bulleted lists on your site how you can help them… but if you’re using an assessment you can actually show them in real-time! With an assessment, you get to gather information that will help you serve that client down the line, and also provide them with results at the end of their assessment.

These instant results are part of an incredible strategy that will set you apart from the competition, and increase your conversion rate. Potential clients will feel immediately seen and heard, and get a taste of your services and expertise. You then have something to go off of when following up – if you even have to – (that’s right, assessments can be so successful that potential clients reach out to YOU after!)

Assessments are an incredible marketing and retention tool, and a great investment for furthering your business. Check out ways you can provide that instant gratification and grow your client list by testing out Assessment Generator here!