Assessments vs. Surveys

Assessments vs. Surveys

An assessment, similar to a survey, can be an invaluable tool for you and your business. Both provide you with client data to use, while assessments allow you to take things a step further and offer expert feedback and tailored results to your clients. Are you looking to foster greater engagement with your current clients, or bring in new ones with ease? It might be time for you to try using assessments! Below, we’ll take a look at some of the main differences between assessments and surveys, and how to best utilize an assessment.

Surveys: A one-way street

A survey is intended for one main purpose – to gather information that the survey creators can use. Therefore, feedback to the respondent of the survey is typically limited to a “thank you” or “the survey is complete.” That’s not very personal!

Common uses for surveys include:

  • Customer service – How was your experience at our store or with our work?
  • Product feedback – How did your recent purchase work out for you?
  • Scientific – surveys intended to gather data on a particular topic for research or a study

In each of these cases, the respondent answers the questions and the data goes to the survey author, who typically analyzes the aggregated data. This type of information-gathering is typically used if you’re not interested in what any individual responses are, but rather the data as a whole.

Assessment Generator can certainly be used for this type of survey, but it offers so much more in terms of customer engagement and feedback.

If you’re looking for something more than a survey, and to really have a meaningful conversation and relationship with new or potential customers, an assessment may be just the thing for your business.

Assessments: A Conversation

An assessment is unique in that, in addition to answering questions, respondents can receive direct feedback from you. This feedback is the secret sauce that makes an assessment such a powerful engagement and lead generation tool. 

So, how does it work? Once a respondent submits an assessment, Assessment Generator calculates a score based on how the user answered the questions. As the author of the assessment, you get to decide how to define this score. It could be a combination of different responses to each question, or involve different categories to be scored throughout. Let’s take a look at the multitude of options available to you with Assessment Generator:

Simple Assessments
You can create simple assessments that automatically calculate a single overall score. Learn more about simple assessments here.
Type-Based Assessments
You are able to create type-based assessments that include multiple types or categories. These allow you to assign each question to a category and give your respondents a separate score for each category. Learn more about type-based assessments here.

After the score is calculated, the user receives feedback either on-screen or via email telling them how they scored and what their score means. It’s that last part — your expert evaluation of them based on how they answered your questions — that provides enormous value to your respondent.

This exchange also greatly benefits you:

  • This relationship forms a basis for further conversation. When you reach out to them again, it will be in the context of already having communicated with them and provided direct feedback. No more cold calling or emailing!
  • Your analysis of their results demonstrates your expertise and establishes your credibility with the respondent.
  • Delivery of the report establishes a relationship with the prospect. When they receive their report, your prospect has received something of legitimate value from you, for free! This makes them more likely to want to return the favor, and respond to future communications from you.
  • Your report can also invite your prospect to contact you to learn more about their assessment results.

Assessments can also be used to engage your website visitors that want to know more about what services you offer. Having your website visitors “test themselves” via an assessment, without obligation, is a terrific way to prove your value, gain their respect, and keep them coming back.

Automate your Lead Generation

You can completely automate your lead generation process with Assessment Generator. No, we’re not kidding! Instead of spending hours doing one-on-one evaluations and free consultations, try using an assessment to help find the clients that fit best with your offerings. It’s efficient and will save both you and your clients valuable time, effort, and headaches! An automated assessment frees you up to really focus on your passion of helping people to reach their goals. Isn’t that why you went into business in the first place?

Ready to get started? Use the buttons below to set up a free account at Assessment Generator, or schedule a one-on-one meeting with our experts to learn more about us!

How Entrepreneurs Can Use Assessments To Manage Growth

How Entrepreneurs Can Use Assessments To Manage Growth

The word “assessment” can mean different things and conjure up different thoughts with every person.

I’m no psychologist, but I’m willing to say it may go back to grade school and the dreaded test day. No matter how much we were sure that we did our best on a test, we could’ve missed something and we might receive a disappointing grade.

It can be the same in business – if you keep doing the same things that you’ve always done, you’ll continue to get the same results. It’s easy to continue coasting along with that cozy illusion that we’re exactly where we think we are and need to be.

However, when it comes to our business, this tack of ‘looking in the mirror’ is counter to what we should be doing.

The reality is that when it comes to our business, tracking business performance is essential at any stage. As a company owner or an entrepreneur, you need to be aware of your business’s strengths and weaknesses.

As an analytical tool that provides a clear picture of your business—where it stands, where it is going—and the factors affecting your growth, a periodic assessment is essential to achieving your goals.

So, while many entrepreneurs think that assessments are simply used to point out the status of their business, client, or customer, a successful entrepreneur will use assessments to see opportunities for growth.

How to Conduct Business Assessments

Every business assessment should consider 4 factors.

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Strengths, Weaknesses, Opportunities, and Threats, or SWOT are the key ingredients that business owners should consider when analyzing the competition and planning effective strategies for the future. A SWOT analysis should be applied to the several departments integral to a company’s success.

We offer a set of pre-written Business and Entrepreneurship assessments that will help you understand where your business is today and identify areas that need improvement. The best part is that these assessments have already been written and are ready to go today!

An assessment is more than just taking the temperature of your business; rather, an effective assessment will help guide you toward the optimal track for growth. An effective assessment will enable you to translate your vision for your business into reality. Taking the same assessment every three to four months will show the gains you’ve made in striving for enhancing your business.

Use Assessment Generator to automate your assessments and get results quickly.

Create your free account today!

How To Generate Success Metrics Using Assessment Generator

How To Generate Success Metrics Using Assessment Generator

You already understand the benefits of engagement marketing, and how assessments are a great way to establish a relationship with potential clients and help them get to know you. But did you know know that assessments can also be used within your coaching practice when you’re actively working with a client? In today’s world, a positive return on investment is very important to the client, and gathering success metrics is the first step in that process.

Are You Adding Value to Your Customer’s Life?

Measuring and reporting success metrics offers a number of benefits, both for you and for your clients. Providing your clients with a report showing how your program has helped them improve has the effect of re-enforcing the lessons from your program, and acts as a confidence booster, increasing their ability to apply the lessons learned to their daily lives.

You can offer assessments to measure progress either during or after the coaching program. Assessing progress during your program can help you and your client better understand areas where they’ve made the most progress, and areas that still need work. Assessment Generator’s Type-based assessments allow you to design surveys that provide scoring and feedback in specific areas – perfect for this application.

You can also offer the same assessment before and after completion of your coaching program in order to assess overall progress. You can use Assessment Generator’s group tagging feature to track a respondent’s scores on an assessment taken multiple times during your program.

Giving a client a tangible result showing improvement also makes it more likely that they will spread the word to others about the effectiveness of your program.

    Providing Success Metrics Helps you to Improve your Practice

    When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.

    Lord Kelvin

    As you continue to gather success metrics on your clients over time, you’ll gain critical understanding of your own success as a coach – after all, your goal is to help people improve themselves. And the better you can meet that goal, the more successful your practice will become.

    Gathering success metrics also gives you a powerful marketing and conversion tool. Referring to hard numbers in your marketing efforts takes your credibility to the next level and gives potential clients confidence that your program can help them.

    Advantages of Using Assessment Generator to Generate Success Metrics

    With Type-based assessments, automatic scoring, customized feedback, and the ability to integrate with thousands of other applications, Assessment Generator is the perfect platform for gathering success metrics.

    Start using this powerful tool take your practice to the next level today!

    Have more questions? Check out our FAQ page or schedule a meeting with one of our experts!

    Validation Is Here

    Validation Is Here

    When you want to provide a little extra formatting guidance in your assessment, validation text entry questions might be the solution you’re looking for.

    Validate data

    Validate Your Respondent’s Answers

    Using Validated Text Entry Questions, you can take an extra step to ensure that your respondents format their answers correctly.

    Ask your respondents for an email address, date, or URL, and their answer will be confirmed to be in the correct format.

    Please note that our software is not able to verify that the email address, date, or URL entered is accurate, only that its format is consistent with acceptable standards for those data types.

    Results are largely consistent across browsers Chrome, Firefox, Edge, Opera, IOS, and Safari for email and URL validation though the user experience does vary slightly depending on the platform.

    Date validation is unfortunately not currently available on Safari, so for now we recommend using any of the other browsers for this purpose.

    Please check out Adding Validated Text Entry Questions in our User Guide for details.

    Ready to get started?

    If you have any questions about this or any other feature of Assessment Generator, we’re happy to help!

    Demand Generation Vs. Lead Generation: The Basic Difference

    Demand Generation Vs. Lead Generation: The Basic Difference

    The rise of digital transformation has undoubtedly taken over conventional marketing techniques. Since the majority of customers are now active online, many businesses are shifting to digital forums to get more traffic and generate long-term profits. Whether you’ve recently launched your e-commerce business or aim to improve brand awareness through high web and social media traffic, you need to understand digital marketing basics.

    Novice marketers often confuse lead generation with demand generation because the two overlap in certain areas, however, their goals are entirely different.

    Confused about these two terms? Don’t worry! This breakdown will help you figure out the basic difference so you can effectively implement these techniques in your digital strategy as you outgrow competition and grow your business.

    What Is Demand Generation?

    Demand generation is a process through which you can spread awareness about your business by identifying the audience and its needs through inbound marketing and high-quality content. It’s a branding technique that attracts a pool of customers and clients towards your product and service. Once you gain recognition, you are more likely to generate PR and influence your customers’ purchasing pattern by creating a buzz.

    Demand generation is all about reaching new markets and promoting your product and services in the most effective manner to drive intended results. Unlike other marketing techniques, demand generation will help you maintain your customer base by building a long-term relationship with them. The focus on the customers’ needs is essential and can be quite effective if you want to keep them interested in your business.

    One of the tried and tested ways to achieve this is through an assessment from Assessment Generator that helps collect relevant data about your customers. With this technique, you can digitize your strategy to learn what your audience desires the most.

    Demand Generation Content

    • Online Assessments
    • Blogs
    • Infographics
    • Slideshares
    • Free Tools
    • Video Marketing
    • Social Media Posts
    • Interviews
    • Podcasts
    • Case studies
    • E-books
    • Email Campaigns

    What Is Lead Generation?

    Lead Generation is all about converting your visitors into qualified leads by getting their attention. Once you get them interested in your products, they become a lead. In simple words, it’s a way to use the Call-To-Action (CTA) feature to funnel in visitors through your online platforms. Creating unambiguous CTAs help direct them to your landing page(s), where they will find an online assessment or a contact information form.

    You can use this assessment to offer valuable feedback to your customer.

    For instance, you have a fitness product; you can use the assessment to help them learn how many calories they are supposed to consume to lose weight. This valuable offer will act as a two-way interaction between you and a potential consumer, giving you qualified leads for your business. Similarly, when they fill out their contact information, they permit you to reach out to them and provide them with the desired information or content.

    Lead Generation is all about directing your visitors to your product so that they are looking forward to what you have to offer, ultimately influencing them to buy your product in the future.

    Lead Generation Content

    Want to capture leads and attract prospects? Try making use of the following lead generation content:

    • Free Trials
    • Grated Content such as white paper, checklist, PDFs, EBooks, Instructions, etc.
    • Email Subscription
    • Newsletter Subscription
    • Product Demo
    • Courses
    • Webinars & Events
    • Coupons
    • Referral Marketing
    • Online Assessments

    What’s The Difference?

    Demand Generation and Lead Generation may seem similar, but they have different goals. Here are some of the differences that you need to know about:

    • Lead generation is about capturing leads and landing customers; demand generation is about attracting customers and building your brand awareness.
    • While lead generation is a straightforward process that lands you a customer, demand generation requires lengthy and comprehensive procedures.
    • Since demand generation is more than a branding technique, there’s more focus on maintaining the customer base and nurturing prospects. There’s a strong level of communication necessary between the sales and marketing teams to make this work.
    • Usually, gated content such as a checklist, white paper, and PDF is used for lead marketing, but demand marketing makes use of videos, articles, and infographics.

    Platforms to Use for Demand Marketing & Lead Marketing

    You can use your lead generation and demand generation strategies on the following platforms:

    • Your social media platforms such as Facebook, Instagram, and LinkedIn
    • Product website
    • Landing page
    • Blogs
    • Ads
    • Email

    For an effective marketing technique, we suggest that you incorporate both lead generation and demand generation into your digital strategy. Always remember that demand feeds lead and once you create brand awareness, you are more likely to succeed in the future as your business grows. 

    Have any questions for us? Reach to Assessment Generator and we will guide you further.