Whether you are looking for new clients and want to give them a taste of your offerings, or you’re hoping to learn more about existing clients through your assessments, you can be confident that the information you gather, and recommendations you share, will simplify your life and save you valuable time in your business.
How do assessments provide instant results?
Assessments provide immediate interactivity between you and the respondent, not only gathering valuable information from them but allowing you to provide recommendations. At the end of your assessment, you can provide instantaneous feedback based on the respondent’s score with links and other information so they can contact you to learn more.
Another great benefit to this tool is that you set up an assessment once, and can use it for multiple new or current clients. Instead of time-consuming calls or one-on-one’s, you are creating something that allows you to reach multiple people in a similarly tailored way. (And don’t worry – you can still do those other things too! But just think how nice it would be to have that first step ready to go for anyone visiting your site!) By providing an assessment for them to take, you avoid the trap of asking for an email and not knowing much else about your potential client.
Why do instant results matter?
It’s no secret that we live in a time where instant gratification is sought after and expected, especially with online interactions. Taking that to a business situation, when a potential client reaches your website or landing page, they are searching for help with a problem or answers to a question. Sure, you could tell them through bulleted lists on your site how you can help them… but if you’re using an assessment you can actually show them in real-time! With an assessment, you get to gather information that will help you serve that client down the line, and also provide them with results at the end of their assessment.
These instant results are part of an incredible strategy that will set you apart from the competition, and increase your conversion rate. Potential clients will feel immediately seen and heard, and get a taste of your services and expertise. You then have something to go off of when following up – if you even have to – (that’s right, assessments can be so successful that potential clients reach out to YOU after!)
Assessments are an incredible marketing and retention tool, and a great investment for furthering your business. Check out ways you can provide that instant gratification and grow your client list by testing out Assessment Generator here!