Adding Videos to Assessments

Adding Videos to Assessments

If you’re looking to dramatically increase engagement and conversions, adding videos to your assessments could be just the thing. A video can be a great way to share instructions or information, and it adds a personal touch to your messaging.

In addition to their more personal feel, videos also get results:

a 30-33% conversion rate increase, to be exact!

Higher conversion rates, greater engagement, easy searchability for SEO… what’s not to love?!

Where to use videos in assessments

With Assessment Generator, the ability to add videos to your assessments is simple and straightforward. Great… but where can you use a video within an assessment?

Common places to use videos are in the assessment instructions and on the results page in your respondent’s browser window.

It’s helpful to think of potential areas a respondent might feel stuck or have questions along the way — that’s where you can jump in (via video!) and uniquely welcome them, help them out, etc.

You can also include videos in your assessment questions! 

How to add videos into your assessments

All right, we’ve convinced you! But not so fast. Before adding a video to your assessment, first, make sure the video file is ready to go. That can be quickly done by uploading it to YouTube or Vimeo. If you’re going the YouTube route, simply copy the EMBED code to a notepad document. Click here for YouTube instructions on how to do this.

Once your videos are uploaded and ready to add, choose the area where you want to put your video. Assessment Generator allows you to insert videos into any editor window as you are creating your assessment. This provides great flexibility as you are building your assessment, and allows you to use one or multiple videos throughout.

Helpful video formatting tips

Now that you’re ready to include your video make sure to paste the URL into the pop-up URL window. We’ve found it helpful to make some quick formatting changes to your video once it’s uploaded. For example, we recommend using 560 for the width and 315 for the height. (Don’t worry, we’ll automatically adjust things behind the scenes to make sure your video works appropriately on smaller screens!)  Make sure to click “ok” and “save” along the way!

Our user guide has more detailed instructions on adding videos.

Select “Test Assessment” from the Actions drop-down menu once you’re ready to try out your newly incorporated video.

You’ve done it – your video and assessment are ready to go! In addition to your fantastic new assessment, you also have incorporated an interactive piece of content to truly draw in your current and prospective clients in a personal way.

Now sit back, relax, and enjoy those conversions.

Creating Trust With Assessments

Creating Trust With Assessments

Assessments are a unique tool in that they allow you to quickly build and create trust with clients. 

One of the most successful methods of generating high-quality leads is to focus on building trust — and an assessment is a tool that helps you do just that. As with any new relationship, clearly communicating what you can bring to the table, and how you can help, is extremely important in the beginning to create that trust and connection as a solid foundation.

Ok, that’s great – but how do you actually do it?!

We’re well aware of how overwhelming it can feel trying to find new leads, contact them and learn more about them, all while trying to share your information and knowledge along the way. How do you do that while maintaining your authenticity — and your sanity — over and over again?

Assessments Build Solid Relationships

What if there was a tool that could help you seamlessly turn leads into long-term relationships? It’s like going from an online date to the “exclusive” chat in record time! The best part is, YOU have the power here to start creating the business relationships you want — and ones that will stick.

Assessments are a wonderful tool to help build trust with your prospective clients, while still being efficient with your time. Instead of focusing on a “sale” immediately, why not gather important information about a potential client through their assessment answers? Then, you can better tailor your feedback or offerings to their needs. It’s an added touch of personalization and customization that allows you to do what you do best — and lets your potential or current clients feel seen, heard, and understood throughout the process.

Assessments Start a Genuine Conversation

In addition to starting conversations, assessments let your clients learn something valuable about themselves in the process. Assessment results (and your follow-up recommendations based on them) provide an instant opportunity for feedback and coaching. Your expertise is able to shine through with a client — whether it’s the beginning of a conversation or years into a conversation with a current client.

The questions you ask in your assessment, and the analysis you provide based on the respondent’s results, establish your credibility and knowledge. What other tool gives you an opportunity to truly shine in your zone of genius, while simultaneously helping clients with added value?

Assessments can be personalized even further to include your branding and imagery, and truly reinforce your company’s mission and offerings. Easily foster genuine connections through how you, as the business owner, are able to use assessment results. By learning about your prospect’s unique needs, you can better continue the conversation with them post-assessment.

Even better — they might just proactively reach out to you! Learn more about Assessment Generator, and how you can arrange an initial conversation automatically!

After the Assessment: Personalized PDF Reports

After the Assessment: Personalized PDF Reports

When a client of yours takes an assessment, you gain valuable insights to tailor your offerings and programs to them… but how do you clearly and professionally share those results and recommendations?

One of Assessment Generator’s main features is the ability to share a personalized PDF report with your clients. This PDF reporting capability is included in all subscription plans and provides an incredible takeaway for you and your clients. Having a tangible report that can be printed or accessed digitally is a unique way to share results and next steps as you build client relationships and grow your business.

Assessment Reports are Professional and Interactive

A PDF Assessment report gives you an opportunity for greater interactivity and professionalism with your clients. Are you currently communicating with clients via long (though expertly formatted!) emails or Google Docs? Do you have branding in place, but it gets lost in the shuffle when you’re sending new documents? Assessment Generator’s software allows you to customize your reports, adding features such as cover pages, headers and footers, and other dynamic, personalized content throughout. By truly tailoring these reports to your brand and a specific client, you are strengthening the level of professionalism and trust that clients will have in your work or services.

Reports Clearly Show Results and Action Steps


Another benefit of a report feature with your assessments is the clarity of results and actions that you can provide. It’s one thing to explain on a phone call or through email what a client’s assessment results were and what they mean – but to actually SHOW them? It’s a step beyond and leads to greater understanding and engagement. That is ultimately the great benefit of assessments over surveys – that you have valuable information from clients that can help you to better serve their needs. Now, you can visually show their personalized results and subsequent needs, and more clearly lay out your recommendations and next steps based on those results. 

You have incredibly flexible customization capabilities when creating your assessments – so now it’s time to carry those benefits over into reports! No matter the type of assessment you are using with your clients, a personalized PDF report is an absolute must if you want to up your game. By providing a tangible result in a short amount of time, your clients will feel taken care of and understood. It will also help YOU in your follow-up and subsequent interactions with the client as you move forward with coaching, products, services, or offerings.

These reports are truly a win-win, and we couldn’t be more excited to help you learn more about them and implement them into your business!

Ready to get started?

Check out our User Guide for details — including a complete tutorial — on how you can enhance the PDF reports for your assessments.

If you have any questions about this or any other feature of Assessment Generator, we’re happy to help!

Customize your Assessment with Background Images

Customize your Assessment with Background Images

Assessment Generator is excited to announce a new feature that will bring a whole new level of polish and professionalism to your assessments! You are now able to add background images to further customize your Assessment Generator assessments. Read on to learn more about this new capability, and how it can help you better reach your ideal clients.

A customized background image gives your assessment a whole new level of visual engagement and depth than a simple white page. Along with showcasing your custom logos and brand colors, a great background image can help tie your assessment seamlessly into your brand. Draw your current and prospective clients in with streamlined visuals so that everything on your site feels unified.

And best of all… it’s super simple to set up!

Assessment background image on desktop screen

Choose from Stock Images or Upload Your Own

Assessment Generator offers a wide variety of stock images that you can use immediately – just click and go! Whether a coach or service provider, we have images that can fit with your specific brand and offerings. Better yet, each stock image comes with its own, pre-defined mobile-optimized version as well.

Don’t want to use a stock photo? You also have the option to upload a custom image of your own design. As a bonus, we will automatically generate a mobile-friendly image based on the image you provide – or for the ultimate in customization – you can provide your own mobile version.

Mobile Friendly

Like most products, Assessment Generator’s assessments use a different background image for desktop browsers versus mobile devices. This does two things — first, depending on the image, the layout of the background may need to be different to accommodate the vertical orientation of a phone. Second, using a smaller image for phones saves users’ bandwidth and allows your assessment to load faster via WiFi or cellular data.

Mobile integration is extremely important if someone is taking your assessment on their phone vs a laptop or desktop computer. Having an easy, straightforward, and branded user experience for respondents means they will be more likely to take your assessment, complete it, and be willing to engage with you moving forward. It’s a win-win!

Ready to add even more customization to your assessments? To add a background image, just log into your account, edit your assessment, and click the Style tab. For more information, refer to our user guide.

Background image on mobile devices

Don’t have an account yet? Take the first step today by signing up for a free Assessment Generator account below:

How Assessments Provide Instant Results

How Assessments Provide Instant Results

Drawing in customers with assessments

Assessments are invaluable tools when it comes to building a pipeline, list, and community. Potential customers are drawn to you and your site because they’re seeking answers. What if you could give them those answers immediately – and increase the chances of forming a strong relationship?

We’ve seen assessments be wildly successful because they feed our human need for instant gratification. They provide immediate answers and results to the most pressing questions your potential customers have. As a bonus, when you provide your visitors with instant results, you position yourself as an expert who can help solve their problems… because you’ve already started to.

Draw customers in with what you already know and want to share!

 

Assessment Generator helps you stand out

With Assessment Generator you have a product that allows you to build your list, provide immediate answers, and stand out from the crowd. Assessments feed our desire to get answers as soon as possible and allow you to share your knowledge even before you may have a conversation with a potential customer. Who would you rather work with: someone who provides immediate value to you via an assessment on their website, or someone who simply has a few sentences about what they could do for you?

Our assessments can be tailored to fit your needs and provide specific types of recommendations to respondents. Some unique ways our clients have used assessments are to screen employees, onboard clients, measure progress, and more. Seamlessly integrate your assessments into your CRM or list manager, and customize them with your brand’s colors and logo. In addition to our branding and scoring features, we also offer a range of custom solutions. Contact us to learn more!

Assessments are fun!

Assessments aren’t pushy; rather, they gamify the process of gathering customer information and sharing your expertise. You can choose to receive one main score for your assessment, score in certain separate categories, or customize it in a way that works best for you and your customers. Sure, assessments are like a questionnaire at times, but the magic comes into play when you customize your assessment to have the branding, personality, and answers that are uniquely YOU!

Don’t just take our word for it

We may be biased, but the successes of our clients can speak for themselves:

“I’ve been testing various strategies to convert website visitors to subscribers, and realized that when I use an assessment as the landing page, the conversion rate is as high as 38%.”

“If you want something that is more in-depth, more professional, more customizable, Assessment Generator… is honestly the best software that I’ve seen online.”

“This is a wonderful tool for anyone developing a transformational process for their clients. You can’t decide to go somewhere if you don’t know where you’re at. That’s what the assessments are there for. They get something for free, and I get a client very often for life.” 

Get your own form of instant gratification by signing up for Assessment Generator, and find out for yourself! We are here to help you all the way!

Assessment Generator might just be the best marketing investment you ever make.