Customize your Assessment with Background Images

Customize your Assessment with Background Images

Assessment Generator is excited to announce a new feature that will bring a whole new level of polish and professionalism to your assessments! You are now able to add background images to further customize your Assessment Generator assessments. Read on to learn more about this new capability, and how it can help you better reach your ideal clients.

A customized background image gives your assessment a whole new level of visual engagement and depth than a simple white page. Along with showcasing your custom logos and brand colors, a great background image can help tie your assessment seamlessly into your brand. Draw your current and prospective clients in with streamlined visuals so that everything on your site feels unified.

And best of all… it’s super simple to set up!

Assessment background image on desktop screen

Choose from Stock Images or Upload Your Own

Assessment Generator offers a wide variety of stock images that you can use immediately – just click and go! Whether a coach or service provider, we have images that can fit with your specific brand and offerings. Better yet, each stock image comes with its own, pre-defined mobile-optimized version as well.

Don’t want to use a stock photo? You also have the option to upload a custom image of your own design. As a bonus, we will automatically generate a mobile-friendly image based on the image you provide – or for the ultimate in customization – you can provide your own mobile version.

Mobile Friendly

Like most products, Assessment Generator’s assessments use a different background image for desktop browsers versus mobile devices. This does two things — first, depending on the image, the layout of the background may need to be different to accommodate the vertical orientation of a phone. Second, using a smaller image for phones saves users’ bandwidth and allows your assessment to load faster via WiFi or cellular data.

Mobile integration is extremely important if someone is taking your assessment on their phone vs a laptop or desktop computer. Having an easy, straightforward, and branded user experience for respondents means they will be more likely to take your assessment, complete it, and be willing to engage with you moving forward. It’s a win-win!

Ready to add even more customization to your assessments? To add a background image, just log into your account, edit your assessment, and click the Style tab. For more information, refer to our user guide.

Background image on mobile devices

Don’t have an account yet? Take the first step today by signing up for a free Assessment Generator account below:

How Assessments Provide Instant Results

How Assessments Provide Instant Results

Drawing in customers with assessments

Assessments are invaluable tools when it comes to building a pipeline, list, and community. Potential customers are drawn to you and your site because they’re seeking answers. What if you could give them those answers immediately – and increase the chances of forming a strong relationship?

We’ve seen assessments be wildly successful because they feed our human need for instant gratification. They provide immediate answers and results to the most pressing questions your potential customers have. As a bonus, when you provide your visitors with instant results, you position yourself as an expert who can help solve their problems… because you’ve already started to.

Draw customers in with what you already know and want to share!

 

Assessment Generator helps you stand out

With Assessment Generator you have a product that allows you to build your list, provide immediate answers, and stand out from the crowd. Assessments feed our desire to get answers as soon as possible and allow you to share your knowledge even before you may have a conversation with a potential customer. Who would you rather work with: someone who provides immediate value to you via an assessment on their website, or someone who simply has a few sentences about what they could do for you?

Our assessments can be tailored to fit your needs and provide specific types of recommendations to respondents. Some unique ways our clients have used assessments are to screen employees, onboard clients, measure progress, and more. Seamlessly integrate your assessments into your CRM or list manager, and customize them with your brand’s colors and logo. In addition to our branding and scoring features, we also offer a range of custom solutions. Contact us to learn more!

Assessments are fun!

Assessments aren’t pushy; rather, they gamify the process of gathering customer information and sharing your expertise. You can choose to receive one main score for your assessment, score in certain separate categories, or customize it in a way that works best for you and your customers. Sure, assessments are like a questionnaire at times, but the magic comes into play when you customize your assessment to have the branding, personality, and answers that are uniquely YOU!

Don’t just take our word for it

We may be biased, but the successes of our clients can speak for themselves:

“I’ve been testing various strategies to convert website visitors to subscribers, and realized that when I use an assessment as the landing page, the conversion rate is as high as 38%.”

“If you want something that is more in-depth, more professional, more customizable, Assessment Generator… is honestly the best software that I’ve seen online.”

“This is a wonderful tool for anyone developing a transformational process for their clients. You can’t decide to go somewhere if you don’t know where you’re at. That’s what the assessments are there for. They get something for free, and I get a client very often for life.” 

Get your own form of instant gratification by signing up for Assessment Generator, and find out for yourself! We are here to help you all the way!

Assessment Generator might just be the best marketing investment you ever make.

Choosing the Best Assessment Format for You

Choosing the Best Assessment Format for You

You have a great website. You have some pretty awesome clients. Now, you’re ready to take the next step and utilize assessments to engage those clients – and maybe even bring in some new ones!

So… where do you begin?

Two Ways to Score Your Assessment

Assessment Generator offers two different ways to score your an assessment: Simple and Type-Based. Below, we’ll go into more detail about each one to help you make the most informed choice as to which type of assessment will work best for you!

Simple Assessments

When you need to generate one single, overall score for your assessment, you’ll want to choose a simple assessment.

Don’t be fooled by the name, though – simple assessments have a very straightforward scoring process, but their results still pack a real punch! A simple assessment assigns a score value to each question that you ask. At the end of the assessment, those scores add up to one final, overall score for the assessment. 

When displaying your respondents’ assessment results, you can show scores as point values, or as a percentage of the total possible score.

Simple assessments are a great way to provide automatic feedback based on scores. Depending on a respondent’s score, you can tailor your messaging and products to where they’re at now. Do you want to recommend certain products or services based on their score? Share some content that would resonate with them? You now have some solid data – that they provided! – to back that up.

You can also set up as many different score bands as you’d like! For example, there could be “high”, “medium”, and “low” result bands, allowing you to provide different score interpretations for those whose scores fall into the range of each band.

There is also the opportunity to display results in a gauge chart, like the one below:

 

Gauge Chart

Simple assessments are a great tool for managing various numerical scores – and what those scores mean for you and your respondents. Not so simple after all!

Type-Based Assessments

A type-based assessment allows you to give your respondents multiple scores for a single assessment. This allows you to ask questions and gather information across various categories.

So, how does it work?

First, you create different categories in your assessment, and the score for each question is assigned to one of those categories. After answering all of the assessment questions, respondents will receive a separate score for each category. You can also decide to share an overall score for the assessment.

 There are two ways to score your type-based assessment:

1. Identify the highest (or lowest) scoring category, and present content for that category. This helps to illustrate an area where the respondent may need help… and how you can help them!

2. Show interpretation of the respondent’s score in every category. With this approach, you can define scoring bands within each category. This allows you to tell your respondent that they scored high in category A, low in category B, etc. You can provide different feedback and offerings for different bands or categories.

When displaying results, these assessments give you more visually compelling options to show scores, like point values or percentages. With a type-based assessment, you can opt to use one of these chart styles:

Charts for Type-Based Assessments

Taking the Next Steps

Once you provide your respondents with their score and interpretation, it’s a great idea to show them how they can take their next steps with you! You’ve read some tips throughout on how to do that, but truly we want you to feel comfortable with customizing your assessment so it can best fit you – and your customers’ – needs.

You can learn more about Assessment Generator’s unique chart options here.

If you’ve already created an assessment and realize you want to change it to either type-based or simple, we can do that for you. Contact us and we’ll get it sorted out!

Take the first step today by signing up for a free Assessment Generator account: