You’ve created an assessment – great! Now, what are your options for getting it out into the world? Assessments are a wonderful engagement marketing tool to really draw in those ideal clients, but first, they have to be able to find you!
Luckily for you, Assessment Generator provides a wide variety of options for sharing your assessment and getting it in front of the people you want to see it. Below, we’ll take an in-depth look at three of the main ways you can do this. Get ready to let your assessments start doing some of the work for you!
Link Directly to your Assessment
Are you looking for a simple way to get your assessments in front of clients (and potential clients) with just a click? Linking directly to your unique assessment URL is a great place to start. Using a direct link to your assessment means you can integrate it into your existing content, like your website, emails, social media posts, or newsletters. Do you share regular blog posts, and want to gain some information on those reading them? Link to an assessment within the post! Do you want people visiting your landing page to share information with you, while also gaining some value (and insight into your services!) from their tailored assessment results? You know what to do!
As a bonus, you never have to worry about how your assessment will look after being accessed through this direct link; all of our assessments are mobile-friendly and optimized for the many ways you may want to share them.
Easily Embed your Assessment
What if you don’t want users to leave your site to take an assessment? Embedding your assessment in an Iframe is another option available to you. This basically means your assessment will seamlessly appear on your website, almost as though you coded it in there yourself! (Don’t worry — the process to do this is as simple as copying a snippet of code we have ready for you, and pasting it onto your site!) Embedded assessments provide that extra bit of a safeguard to keeping potential clients on your site… and in tune with you and your services. With this option, they’re more likely to browse your offerings, engage with your site longer, and maybe even become your next ideal client!
Get Poppin’ with your Assessment
Have you ever been on a website and a pop-up came up, offering you something? Sure, when this is for a paid offering it’s easy to say “I don’t know if I want to invest in that yet!” What if it was something that could bring you value, though? That’s exactly what you’re offering with a pop-up assessment. Similar to embedding an assessment, setting up a pop-up assessment involves copying and pasting a small snippet of code into your website, and then you’re all set. If a potential client is on the fence but still spending time on your site, why not try to more directly engage them and help them decide to work with you?
As you can see, there are a wide variety of ways you can share your assessments, and you don’t need to decide on just one. Whether you’re trying to send out an assessment out to current clients via your email list, easily embed an assessment for a scrolling potential client, or catch someone before they leave your website for good, Assessment Generator has you covered.
Ready to learn more? Start your free trial today to create custom assessments and experiment with the multitude of ways Assessment Generator can help you attract and retain high-quality clients that are looking for YOU!
Our user guide has complete details on all of these approaches to sharing your assessments.
Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy. She spent 8+ years writing and managing events at NYU, currently helps startups at 43North, and loves to tweet about tech and theater at https://twitter.com/cindys13.