Assessments are a fantastic tool for lead generation. In fact, they’re recognized as one of the best tools to use for engagement marketing.
In exchange for your expert analysis of their responses, visitors are willing to share their email address with you. The best part is that with Assessment Generator, you can provide that analysis automatically when you set up your assessment, effectively putting your lead generation on auto-pilot.
It’s safe, private, and effective for them. It’s also efficient and easy for you to find your ideal clients.
It’s a true win-win.
Yet sometimes it’s nice to offer something more…
Offer a more extensive assessment, for a price
Several of our clients create longer, more comprehensive versions of their assessments to sell on their website. When visitors purchase the assessment, they receive exclusive access which often includes a longer, more detailed report.
You can include information in the free version of your assessment to entice respondents to upgrade to the paid version. Simply describe the additional value that they’ll glean from the paid version and include a link to purchase the product.
Also, consider offering an additional upsell: the comprehensive assessment plus a 30-minute or 1-hour coaching session.
These practices can help you monetize your valuable expertise.
How to charge a fee for your assessment
First, you’ll need to set up a product and a way to accept payment on your website.
Next, you’ll want to embed your assessment on your website (using an iframe) that is only accessible to users who have purchased your assessment.
How to do this depends on how your website is built. If you’re using WordPress, we’ve put together a complete guide on how to set it up using plugins.
For non-WordPress sites, contact your web developer and they’ll be able to help you get started.
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Jen loves helping people find assessment solutions to meet their needs. As co-owner and CEO of Assessment Generator, she brings her engineering management background to simplify creating online assessments with detailed feedback, advanced reporting, and branded, downloadable PDFs.