You already understand the benefits of engagement marketing, and how assessments are a great way to establish a relationship with potential clients and help them get to know you. But did you know know that assessments can also be used within your coaching practice when you’re actively working with a client? In today’s world, a positive return on investment is very important to the client, and gathering success metrics is the first step in that process.
Are You Adding Value to Your Customer’s Life?
Measuring and reporting success metrics offers a number of benefits, both for you and for your clients. Providing your clients with a report showing how your program has helped them improve has the effect of re-enforcing the lessons from your program, and acts as a confidence booster, increasing their ability to apply the lessons learned to their daily lives.
You can offer assessments to measure progress either during or after the coaching program. Assessing progress during your program can help you and your client better understand areas where they’ve made the most progress, and areas that still need work. Assessment Generator’s Type-based assessments allow you to design surveys that provide scoring and feedback in specific areas – perfect for this application.
You can also offer the same assessment before and after completion of your coaching program in order to assess overall progress. You can use Assessment Generator’s group tagging feature to track a respondent’s scores on an assessment taken multiple times during your program.
Giving a client a tangible result showing improvement also makes it more likely that they will spread the word to others about the effectiveness of your program.
Providing Success Metrics Helps you to Improve your Practice
When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.
As you continue to gather success metrics on your clients over time, you’ll gain critical understanding of your own success as a coach – after all, your goal is to help people improve themselves. And the better you can meet that goal, the more successful your practice will become.
Gathering success metrics also gives you a powerful marketing and conversion tool. Referring to hard numbers in your marketing efforts takes your credibility to the next level and gives potential clients confidence that your program can help them.
Advantages of Using Assessment Generator to Generate Success Metrics
With Type-based assessments, automatic scoring, customized feedback, and the ability to integrate with thousands of other applications, Assessment Generator is the perfect platform for gathering success metrics.
Start using this powerful tool take your practice to the next level today!
Jen loves helping people find assessment solutions to meet their needs. As co-owner and CEO of Assessment Generator, she brings her engineering management background to simplify creating online assessments with detailed feedback, advanced reporting, and branded, downloadable PDFs.