Online assessments are an interactive evaluation technique that helps companies improve their marketing strategy and client engagement protocols. Assessments are a compelling way to deliver interactive content as you use engagement marketing to transform visitors into regular customers.
Assessments can be an excellent strategy because the questions incorporate feedback with two-way interaction between the company and the customer. However, it’s essential to drive traffic to your online assessment through different techniques such as social media, newsletter, email, and organic web traffic.
Our world is becoming heavily digitized, and a majority of potential customers rely on social media in search of a business similar to yours. Tech Jury 2020 Statistics state that an average smartphone user spends 2 hours and 24 minutes per day on social media, while 50.1% of the time is spent on mobile applications. It makes sense to redirect traffic to online assessments using social media websites such as Facebook, Instagram, and Twitter when your target audience is already present on these platforms.
Build Brand Awareness
In case you don’t already have social media for your business, it’s time to make one. When you sign up over these popular social networks, make sure that you have the same username, bio, and logo across all networks to create consistent brand awareness. It’s also essential to add your website URL to direct traffic to your website.
By building a content calendar and posting regularly, you can create your brand image on social media. When you use an online assessment tool, you can use your colors, logos, and ideas in your assessment to match your brand.
Remember that the questions should be quick and easy to answer. A great technique is to add multiple-choice questions such as binary (yes/no), options, checkbox, and free-text questions. Another efficient customer acquisition strategy is to use email marketing to your advantage. You can add an eye-catching subject line and carefully crafted emails to get in touch with your potential customer.
Build Your Credibility
With the growing numbers of users on LinkedIn, you can target customers from LinkedIn groups. Whether you’re a business coach, a life coach, or a consultant, the first step is to build your credibility by engaging in debates, sharing content related to your business, and reaching out to the competitor’s audience.
Invite LinkedIn group members to complete your assessment and quickly get feedback in real-time while driving engagement. Since most LinkedIn groups are highly targeted, you can share your online assessment for relevant feedback from professionals.
Since online assessments create brand awareness, you can also use a Call-To-Action to direct your customers to the assessment.
With Assessment Generator, you can now create assessment solutions that meet your company’s unique requirements quickly.
We will help you generate online assessments that drive more engagement and give you access to the most accurate customer data and feedback. Talk to us today!
Jen loves helping people find assessment solutions to meet their needs. As co-owner and CEO of Assessment Generator, she brings her engineering management background to simplify creating online assessments with detailed feedback, advanced reporting, and branded, downloadable PDFs.