A topic that continually comes up whenever entrepreneurship and business are involved… but for good reason! Your brand is the backbone of your business, and therefore it is so critical to be conscious and intentional about the style that reinforces it.
One way Assessment Generator is working to make this easier for you is with customized fonts to reinforce your brand through typography. We know you’re focused on the content and words you put out into the world on behalf of your business… so it’s time to make sure that how your content looks is treated with similar importance through font choice.
Based on your feedback, we’ve improved the ability to control and customize the fonts used in your assessments. Now, you can easily customize the font used throughout your assessment and even in your PDF report. Stay in line with your brand book, take your brand integration to the next level, or just have some fun playing around with some new font styles!
We have added a large assortment of font options for you to choose from when creating your assessments. In fact, you can now choose from over 1,000 Google Fonts to use in your assessment, on-screen results, and PDF reports if you have an advanced or higher subscription.
Using fonts to convey brand
Let’s say you have some branding like a logo, and maybe a standard font you use (hello, Arial, I’m looking at you) but are ready to make a statement and stand out. You want your clients and potential clients to see your content and think, “I know who that is!”
Fonts are a great way to be creative and do just that. A font choice, similar to brand colors or imagery, immediately sets the tone and lets people know it’s you — and your unique business — they’re interacting with.
Font choice, whether you’re a team of one or hundreds, is such an important tool for streamlining your brand and content as well. If you have a brand guide or a digital asset management system, knowing which font/s to use — and when — makes everything easier and more cohesive for your company and employees. Having a specific font, or family of fonts, that you use in your business is a simple way to create and maintain a consistent look across your company’s documents and content.
How Fonts Affect Your Assessments
Given the importance of font choice for your business as a whole, the choice of which font to use in your assessment is an important one! You may already be aware you have the capabilities to use your brand’s logo and colors in your assessment.
Now, take your brand integration and professionalism to the next level by using the same font in your assessment that you use across other content. Your font choice is incredibly powerful in reinforcing your brand, providing that brand familiarity to clients, and really just conveying that overall image of YOU!
Fonts are a great way to further brand yourself, your business, and your assessments. A font choice lets you customize the look and feel of your assessment right from the start, setting the tone. Let’s say your company plans weddings, and your logo and materials use a beautiful cursive font. Are you seriously going to link to, or share, an assessment in Times New Roman? What about assessment results? Think about how that might make your customers feel; not only is it jarring, but it reduces your credibility. Branding is so important in that way; consistency equals trust and professionalism in our minds, and brand consistency is key. You want your clients to see an assessment or a PDF report from you and immediately know it’s from you at first glance. That is brand recognition at its finest – and we can help you get there.
Give New Fonts a Try!
We hope you’re as excited as we are about the incredible variety of new fonts available to use in your assessments! Fonts provide an easy way to further incorporate branding and customization into your assessments, on-screen results, and PDF reports. It is our goal to provide you with all of the tools you need to create professional and impeccably on-brand assessments for your business. We can’t wait to hear how these new font options will help to easily give your assessments that extra touch of personality and professionalism!
Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy. She spent 8+ years writing and managing events at NYU, currently helps startups at 43North, and loves to tweet about tech and theater at https://twitter.com/cindys13.