One of the best ways to obtain quality leads is by focusing on building trust with potential clients and nurturing the relationship.
Trying to take your leads directly from the promotion to the sale is a sure way to put prospects on the defensive. They don’t know whether they can trust you or whether you’re going to be able to help them.
The good news is that you can use assessments to build TRUST with your prospects while still working effectively in your business. If you focus on building relationships first, you never again have to worry about where your next clients will come from.
Assessments allow you to start a conversation with your leads when they visit your website.
With assessments, your prospects learn something valuable about themselves from their results. They also discover how your expertise can help them and how they can contact you to get more information.
The questions you ask in your assessment and the analysis you provide of their results establish your credibility in the mind of your prospect. They see you as an expert in your field, not just a salesperson.
From learning about your prospect’s unique needs you can better continue the conversation with them. Even better, they might just proactively reach out to you!
With Assessment Generator, this initial conversation is all done automatically so you can focus on the heart of your business.
Building solid human connections is important in all aspects of our lives. Business relationships are no different. Start building your connections today.
Jen loves helping people find assessment solutions to meet their needs. As co-owner and CEO of Assessment Generator, she brings her engineering management background to simplify creating online assessments with detailed feedback, advanced reporting, and branded, downloadable PDFs.