Here at Assessment Generator, we’ve heard a variety of misconceptions about assessments. You may even have some yourself, and that’s ok! Below, we’ll dive into some of the most common fallacies about assessments, and give you the full truth behind them!

Assessments are the same as Surveys

An assessment is absolutely not the same as a survey! We’re not trying to diminish the use of surveys, but an assessment allows you the capacity to engage on another level with your customers. Think of a survey more like a one-way street of information gathering, whereas an assessment lets you hold an interesting conversation. Assessments also give you the ability to provide direct feedback to respondents, allowing them to get a taste of your expertise and working style. You can set the stage for further conversations, begin to build a relationship, and even provide PDF reports and takeaways.

Common Misconceptions About Assessments

Assessments take a lot of time to build

An assessment should not take an inordinate amount of time to build or create. Once you know what kind of assessment you want to build, and what types of questions best fit your content, the process is simple. We offer an easy-to-follow user guide that leads you through all of the steps of creating an assessment – whether it’s your first or 50th. You can always go back and edit or revise your assessment throughout the assessment-creation process as well – so don’t be afraid to experiment!

Assessments can’t be personalized or branded well

Assessments offer an incredible opportunity to personalize and tie into your branding. From brand colors to background images, you can make the assessment-taking process a seamless experience from start to finish. Customization options include font, color palette, cover and background images, embedded video, and more. You can also customize your PDF reports to be sent to respondents post-assessment as well. This allows you to continue to reinforce your expertise and branding.

Common Misconceptions About Assessments

Assessments are one and done

An assessment is not a one and done… far from it! Assessments, as mentioned above, can create long-lasting relationships and conversations. You can also reuse and revise assessments. Perhaps you use an assessment to measure a client’s progress – by having them re-take it at different times. This can help you show how your product or service is helping the client improve and grow thanks to you! You can always revise or update an assessment’s content over time and reuse it down the line

 

Ready to see how an assessment can turbocharge your marketing and lead generation? Sign up here for a free trial and start creating valuable assessments today!

Cindy Sideris
Cindy Sideris

Cindy Sideris is a NY-based writer passionate about engagement marketing and an expert on online assessment strategy. She spent 8+ years writing and managing events at NYU, currently helps startups at 43North, and loves to tweet about tech and theater at https://twitter.com/cindys13.