Scoring Your Online Assessments

Scoring Your Online Assessments

For an online assessment, scoring is an incredibly important benefit. Your scoring needs to give your assessment respondents a clear picture of their results and show how you as an expert in your field can help them. There is room to be both creative and strategic in your assessment scoring, and below we’ll dive into how!


Online Assessment Scoring Models

Assessment Generator offers a variety of ways to score your assessment and provide feedback to your respondents. When creating your assessment, the first choice to make is which kind of assessment will be the most beneficial for you.

Scoring Your Online Assessments

Simple Assessment:

A simple assessment gives the respondent a single score, similar to a test in school. You can set up score bands to provide different content depending on the score received. For example, a respondent’s report might include, “You scored low. That means you could use improvement in this area…” A different score would receive a different message. Another example would be “How comfortable are you with one-on-one coachings?” Score ranges like 0-100% would give different results to respondents… so a 90 would be “very comfortable!”

Simple assessments can be scored manually (by defining upper and lower bounds of score ranges) or automatically (dividing the maximum possible score for your assessment by the number of interpretations you create) to define scoring parameters. 


Type Assessment:

A type assessment allows you to set up several types or categories. For any Harry Potter fans out there, this is like your very own Assessment Sorting Hat! Points for each question are assigned to a specific type resulting in multiple scores – one for each type. Respondents are placed into different buckets based on their scores. You can choose to use these scores to classify the respondent into one of the types based on their highest score.

Type assessment results allow you to give greater context to a respondent’s score. You can choose to show the type descriptions for the highest scoring type, the lowest scoring type, or all types. You can also present the scores for your types using one of several types of charts, and set custom colors for use in the bar and radial bar charts. 

Multi-Type Assessments:

A multi-type assessment rates a respondent across several categories, similar to a report card with grades or scores in different subjects. You are able to provide detailed feedback in the form of score explanations for all of the types used- simply create score bands for each type. 

For example, an HR department might assess employee skill levels in several different areas, such as time management, professionalism, and computer skills. The assessment would include questions related to each of those areas, and the respondent would receive a separate score in each. The respondent’s report could then include score-based feedback in each area, perhaps identifying appropriate training resources based on the score. Similar to Type assessments, you can choose from several types of charts to present assessment results.


As you can see, there are many ways you can customize the scoring of your assessments. Ready to try them out yourself? Click here to try building an assessment today!


Styling Your Online Assessments

Styling Your Online Assessments

When creating your engaging online assessments, the various ways you style them can help you stand out. Do you want your assessments to be easy for your respondents to take? Do you want the type of assessment you choose to make sense for what you’re asking and offering? Hopefully your answer is a resounding “yes!” Don’t worry; we’re here to help. Let’s dive into some of the many options Assessment Generator has available for you for the styling of your online assessments.

Assessment Styles to Stand Out

Did you know that you can style your online assessments with your own brand colors and fonts? You can! This truly helps your assessment look like a seamless extension of your business and brand. The Style page is the place where you can do this when creating your own assessments. You can choose from several pre-designed layouts for your assessment, from those with borders, one question per page, or various background colors to visually separate your questions.

You are also able to change your font types and sizes to better reflect your brand, and highlight areas throughout your assessment. You can select a default font size for the assessment as a whole, and still have the flexibility to override your chosen default throughout for customization.

Styling Your Online Assessments

Customization within your assessment

To begin customizing your assessment, first choose a layout:

  • Clean & Simple – just your content.
  • Bordered – a thin border around each page of questions, and horizontal lines separating them
  • Striped – alternating background colors helps differentiate questions
  • Single Question – one question per page. Most question types auto-advance to the next question, making navigation easier.

Select fonts for your assessment. Your default font will be used throughout your assessment and report, and you can select additional fonts for specific pieces of content.

Spice up your assessment with a background image. Select one of our predefined images, or upload your own. A good background image lends polish and professionalism.

Customize the text used for standard elements in the assessment. For example, you can choose the text that appears on the navigation buttons instead of “Next” and “Previous.” This is especially helpful if you’re building an assessment for a language other than English.

Select a color palette to compliment your brand and your personality, or choose your own colors.

Finally, what if you include a video in your assessment? Instead of just text, you can incorporate some truly interactive content within an assessment. Videos can easily be embedded once you’ve uploaded them to Youtube.

There are truly a multitude of options available to customize the style of your assessment. Curious how to make an assessment yourself? Click here to start building your assessment today!

Choosing the Best Assessment Format for You

Choosing the Best Assessment Format for You

You have a great website. You have some pretty awesome clients. Now, you’re ready to take the next step and utilize assessments to engage those clients – and maybe even bring in some new ones! See how to choose the best assessment format for you.

So… where do you begin?

Two Ways to Score Your Assessment

Assessment Generator offers two different ways to score your an assessment: Simple and Type-Based. Below, we’ll go into more detail about each one to help you make the most informed choice as to which type of assessment will work best for you!

Simple Assessments

When you need to generate one single, overall score for your assessment, you’ll want to choose a simple assessment.

Don’t be fooled by the name, though – simple assessments have a very straightforward scoring process, but their results still pack a real punch! A simple assessment assigns a score value to each question that you ask. At the end of the assessment, those scores add up to one final, overall score for the assessment. 

When displaying your respondents’ assessment results, you can show scores as point values, or as a percentage of the total possible score.

Simple assessments are a great way to provide automatic feedback based on scores. Depending on a respondent’s score, you can tailor your messaging and products to where they’re at now. Do you want to recommend certain products or services based on their score? Share some content that would resonate with them? You now have some solid data – that they provided! – to back that up.

You can also set up as many different score bands as you’d like! For example, there could be “high”, “medium”, and “low” result bands, allowing you to provide different score interpretations for those whose scores fall into the range of each band.

There is also the opportunity to display results in a gauge chart, like the one below:


Gauge Chart

Simple assessments are a great tool for managing various numerical scores – and what those scores mean for you and your respondents. Not so simple after all!

Type-Based Assessments

A type-based assessment allows you to give your respondents multiple scores for a single assessment. This allows you to ask questions and gather information across various categories.

So, how does it work?

First, you create different categories in your assessment, and the score for each question is assigned to one of those categories. After answering all of the assessment questions, respondents will receive a separate score for each category. You can also decide to share an overall score for the assessment.

 There are two ways to score your type-based assessment:

1. Identify the highest (or lowest) scoring category, and present content for that category. This helps to illustrate an area where the respondent may need help… and how you can help them!

2. Show interpretation of the respondent’s score in every category. With this approach, you can define scoring bands within each category. This allows you to tell your respondent that they scored high in category A, low in category B, etc. You can provide different feedback and offerings for different bands or categories.

When displaying results, these assessments give you more visually compelling options to show scores, like point values or percentages. With a type-based assessment, you can opt to use one of these chart styles:

Charts for Type-Based Assessments

Taking the Next Steps

Once you provide your respondents with their score and interpretation, it’s a great idea to show them how they can take their next steps with you! You’ve read some tips throughout on how to do that, but truly we want you to feel comfortable with customizing your assessment so it can best fit you – and your customers’ – needs.

You can learn more about Assessment Generator’s unique chart options here.

If you’ve already created an assessment and realize you want to change it to either type-based or simple, we can do that for you. Contact us and we’ll get it sorted out!

Take the first step today by signing up for a free Assessment Generator account:

How to Create a Sales Funnel Using an Assessment Tool

How to Create a Sales Funnel Using an Assessment Tool

Create an exciting and engaging assessment with our Assessment Generator!

An assessment tool can be used at each step of the sales process since it’s so versatile and engaging.

You can design assessments that evaluate specific situations and guide prospects through a customized line of inquiry using their answers to previous questions. This entire process improves the prospect’s understanding of the problem they face and the solution(s) they need.

Here’s how to leverage an assessment tool at each step of the sales process:


Top of the Funnel

At the very top of the funnel, you can use assessments to identify pains and determine where they exist. Are these issues:

  • Organizational?
  • Technological?
  • Financial?

Your prospect can clarify the problem and its impact on:

  • Their industry
  • Their business
  • Their own customers
  • Management
  • Staff

These answers will help prospects gauge the severity of consequences in case they choose not to act.

Moreover, you can also typically determine how the shift in status quo or priorities came about for the prospect to actively seek out a solution.

For instance, the prospect’s business might be trying to do something beyond their core competencies. In case of a financial crunch, they may be looking for ways to do more with less. They might be flattening out the hierarchy through a management shake-up or their industry might be facing disruption because of new technologies.

They might need an innovative and outside-the-box solution that they don’t have the internal resources to work out and execute.


Middle of the Funnel

Assessment tools are just as useful in the middle of the sales funnel where the lead starts to list down possible solutions and lock down the ones they think are the best. Here, a value calculator may also come into play.

By now, leads have a fair idea of which elements are needed to solve their problem and have come up with a ballpark price through their research. At this point, they want to find out if the solution on offer is worth its price and what their next steps should be.

You can also design your assessment to provide a series of questions that show the buyers the value they will receive from your solutions. Alternatively, you can use it to narrow down the list of requirements to solve a particular problem which will help guide future product changes.

Now that you know the value buyers expect from your type of solution and have information on solutions under consideration, you can create customer-specific offerings which best fit each individual buyer.

Bottom of the Funnel

When buyers reach this stage, they are ready to choose from a final short list of companies and solutions.

They are completely aware of the problem they face and how your offering can help them solve it. They can accurately map the way from their current situation to a desired future outcome by working with the specifics relevant to their problem.

Before making their final purchase, they’ll want to know the return on investment and total cost of ownership and related information.

You can use an assessment tool along with ROI and TCO calculators to create a visual representation of the new process.

Convey Results in Style With Charts

Convey Results in Style With Charts

Create professional and informative graphs and charts for your assessment results with Assessment Generator’s charting features. Adding charts to your results makes your report look more professional, easy to read, and easier to understand.

Type-Based Assessments

Type-based assessments contain multiple types or categories and generate a separate score for each. A well-chosen chart or graph can help to visualize and compare the scores between types.

You can select which type of chart to use when setting up your types. If you don’t want to show a chart at all, you can turn off the chart in the results setup for your on-screen, email, and PDF results.

There are four types of charts available:

Pie Chart

Pie Chart

A pie chart is a great way to depict how the score for each type contributes to the total score. The labels for each segment of the pie correspond to the names of your types.

You can define the colors for each segment using your brand colors or any colors you choose.

Radar Chart

The radar chart is a great way to identify strengths and weaknesses. The chart includes two lines. The outer blue line shows the maximum possible score for each type while the inner black line shows the respondent’s actual score for the type.

Radar charts tend to look best for assessments with between 5-8 types and for assessments where each type has the same maximum possible score.

Radar Chart
Radial Bar Chart

Radial Bar Chart

Our newest chart type provides a quick way to compare scores between types. The radial bar chart is similar to the bar chart but is laid out in a circular fashion. These types of charts work best in assessments with fewer than about 10 types. 

Bar Chart

A bar chart offers a quick way to visualize how scores compare with each other. The x-axis of the chart extends to the maximum possible score across all types.

Bar charts are often the best choice for assessments that have a large number of types. The chart will automatically grow to accommodate all of the types you’ve defined in your assessment.

You can present the types in the order of the respondent’s scores (highest to lowest) as shown below or you can specify the order when setting up your assessment.

You can specify the bar colors individually or they can be all the same color. For both radial bar charts and bar charts, if you choose to score your assessment using a percentage, the chart will extend from 0 to 100.

Bar Chart

Simple Assessments

Although only a single score is reported for simple assessments, you can still provide a visualization of the score using a gauge chart. You can enable or disable this chart when setting up the results for your on-screen, email, and PDF results.

Guage Chart

Whether you’re using a simple assessment or a type-based assessment, the addition of a chart can add visual interest to your reports and make it easier for respondents to interpret their results.

If you have unique charting needs for your assessment, please contact us. We have the ability to create custom plugins to either modify our default charts or to create entirely different charts to meet your needs.

Using Instant Feedback

Using Instant Feedback

Who doesn’t love instant feedback?

Instant feedback gives you a sense of where you currently stand and provides an opportunity to take learning to a new level.

With Assessment Generator, you can always provide automatic results for everyone who takes your assessment.

You can also provide instant feedback within your assessment based on how your respondents answer each options question.

How Instant Feedback works

With our newest settings, you can show feedback text when your respondent selects a choice from your options (or “multiple-choice”) question.

The feedback text can be shown in different places during the assessment:

  • Never: This is the default setting, and no feedback is shown
  • Immediately during the assessment: Feedback is shown while the user is completing the assessment, as soon as they select an option.
  • In the respondent’s report: The feedback is shown after they complete the assessment — in their onscreen browser, emailed results, and/or PDF report provided. Note: The feedback will only be shown in the report if it is configured to show questions and responses.
  • Both during the assessment and in the report: Feedback is shown in both places.

Of course, you can also include images, videos, and links with your feedback text.

Check out the Adding Options Questions section of our User Guide for more details.

Sign up for your free account today.

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