Assessments are a fantastic tool for lead generation. In fact, they’re recognized as one of the best tools to use for engagement marketing.

In exchange for your expert analysis of their responses, visitors are willing to share their email address with you. The best part is that with Assessment Generator, you can provide that analysis automatically when you set up your assessment, effectively putting your lead generation on auto-pilot.

It’s safe, private, and effective for them.  It’s also efficient and easy for you to find your ideal clients.

It’s a true win-win.

Yet sometimes it’s nice to offer something more…

Offer a more extensive assessment, for a price

Several of our clients create longer, more comprehensive versions of their assessments to sell on their website. When visitors purchase the assessment, they receive exclusive access which often includes a longer, more detailed report.

You can include information in the free version of your assessment to entice respondents to upgrade to the paid version.  Simply describe the additional value that they’ll glean from the paid version and include a link to purchase the product.

Also, consider offering an additional upsell: the comprehensive assessment plus a 30-minute or 1-hour coaching session.

These practices can help you monetize your valuable expertise.

How to charge a fee for your assessment

First, you’ll need to set up a product and a way to accept payment on your website.

Next, you’ll want to embed your assessment on your website (using an iframe) that is only accessible to users who have purchased your assessment.

How to do this depends on how your website is built. If you’re using WordPress, we’ve put together a complete guide on how to set it up using plugins.

For non-WordPress sites, contact your web developer and they’ll be able to help you get started.

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Assessments offer a terrific way to capture your respondents’ preferences.

Do you prefer A or B?

Which of the following options best fits your situation?

But what if you’d also like to know what someone’s 2nd, 3rd, 4th or 5th choices are?

Simply put, that’s precisely where ranking questions excel.

Ranking questions allow respondents to select their order of preferences from among the list of options presented to them.

You can select which option is your favorite, and also arrange all the remaining options in order of preference behind your top choice.

And you can do so all in the compactness and simple elegance of 1 question.

That’s why we’re thrilled to announce that…

Assessment Generator now offers ranking questions!

As a premium feature, ranking questions are available for Advanced and Private Label subscribers for use in Type-based assessments.

When you set up a ranking question, you don’t need to assign score values. The score is determined by the order in which the user places the options. You can also choose to reverse the scoring so respondents’ top preference receives the largest number of points for each question.

Complete details on how to create a ranking question and how they are scored can be found in the Adding Ranking Questions section of our User Guide.

Thank you for choosing Assessment Generator!