Validation Is Here

Validation Is Here

When you want to provide a little extra formatting guidance in your assessment, validation text entry questions might be the solution you’re looking for.

Validate data

Validate Your Respondent’s Answers

Using Validated Text Entry Questions, you can take an extra step to ensure that your respondents format their answers correctly.

Ask your respondents for an email address, date, or URL, and their answer will be confirmed to be in the correct format.

Please note that our software is not able to verify that the email address, date, or URL entered is accurate, only that its format is consistent with acceptable standards for those data types.

Results are largely consistent across browsers Chrome, Firefox, Edge, Opera, IOS, and Safari for email and URL validation though the user experience does vary slightly depending on the platform.

Date validation is unfortunately not currently available on Safari, so for now we recommend using any of the other browsers for this purpose.

Please check out Adding Validated Text Entry Questions in our User Guide for details.

Ready to get started?

If you have any questions about this or any other feature of Assessment Generator, we’re happy to help!

Demand Generation Vs. Lead Generation: The Basic Difference

Demand Generation Vs. Lead Generation: The Basic Difference

The rise of digital transformation has undoubtedly taken over conventional marketing techniques. Since the majority of customers are now active online, many businesses are shifting to digital forums to get more traffic and generate long-term profits. Whether you’ve recently launched your e-commerce business or aim to improve brand awareness through high web and social media traffic, you need to understand digital marketing basics.

Novice marketers often confuse lead generation with demand generation because the two overlap in certain areas, however, their goals are entirely different.

Confused about these two terms? Don’t worry! This breakdown will help you figure out the basic difference so you can effectively implement these techniques in your digital strategy as you outgrow competition and grow your business.

What Is Demand Generation?

Demand generation is a process through which you can spread awareness about your business by identifying the audience and its needs through inbound marketing and high-quality content. It’s a branding technique that attracts a pool of customers and clients towards your product and service. Once you gain recognition, you are more likely to generate PR and influence your customers’ purchasing pattern by creating a buzz.

Demand generation is all about reaching new markets and promoting your product and services in the most effective manner to drive intended results. Unlike other marketing techniques, demand generation will help you maintain your customer base by building a long-term relationship with them. The focus on the customers’ needs is essential and can be quite effective if you want to keep them interested in your business.

One of the tried and tested ways to achieve this is through an assessment from Assessment Generator that helps collect relevant data about your customers. With this technique, you can digitize your strategy to learn what your audience desires the most.

Demand Generation Content

  • Online Assessments
  • Blogs
  • Infographics
  • Slideshares
  • Free Tools
  • Video Marketing
  • Social Media Posts
  • Interviews
  • Podcasts
  • Case studies
  • E-books
  • Email Campaigns

What Is Lead Generation?

Lead Generation is all about converting your visitors into qualified leads by getting their attention. Once you get them interested in your products, they become a lead. In simple words, it’s a way to use the Call-To-Action (CTA) feature to funnel in visitors through your online platforms. Creating unambiguous CTAs help direct them to your landing page(s), where they will find an online assessment or a contact information form.

You can use this assessment to offer valuable feedback to your customer.

For instance, you have a fitness product; you can use the assessment to help them learn how many calories they are supposed to consume to lose weight. This valuable offer will act as a two-way interaction between you and a potential consumer, giving you qualified leads for your business. Similarly, when they fill out their contact information, they permit you to reach out to them and provide them with the desired information or content.

Lead Generation is all about directing your visitors to your product so that they are looking forward to what you have to offer, ultimately influencing them to buy your product in the future.

Lead Generation Content

Want to capture leads and attract prospects? Try making use of the following lead generation content:

  • Free Trials
  • Grated Content such as white paper, checklist, PDFs, EBooks, Instructions, etc.
  • Email Subscription
  • Newsletter Subscription
  • Product Demo
  • Courses
  • Webinars & Events
  • Coupons
  • Referral Marketing
  • Online Assessments

What’s The Difference?

Demand Generation and Lead Generation may seem similar, but they have different goals. Here are some of the differences that you need to know about:

  • Lead generation is about capturing leads and landing customers; demand generation is about attracting customers and building your brand awareness.
  • While lead generation is a straightforward process that lands you a customer, demand generation requires lengthy and comprehensive procedures.
  • Since demand generation is more than a branding technique, there’s more focus on maintaining the customer base and nurturing prospects. There’s a strong level of communication necessary between the sales and marketing teams to make this work.
  • Usually, gated content such as a checklist, white paper, and PDF is used for lead marketing, but demand marketing makes use of videos, articles, and infographics.

Platforms to Use for Demand Marketing & Lead Marketing

You can use your lead generation and demand generation strategies on the following platforms:

  • Your social media platforms such as Facebook, Instagram, and LinkedIn
  • Product website
  • Landing page
  • Blogs
  • Ads
  • Email

For an effective marketing technique, we suggest that you incorporate both lead generation and demand generation into your digital strategy. Always remember that demand feeds lead and once you create brand awareness, you are more likely to succeed in the future as your business grows. 

Have any questions for us? Reach to Assessment Generator and we will guide you further.

How to drive traffic to your online assessment

How to drive traffic to your online assessment

Online assessments are an interactive evaluation technique that helps companies improve their marketing strategy and client engagement protocols. Assessments are a compelling way to deliver interactive content as you use engagement marketing to transform visitors into regular customers.

Assessments can be an excellent strategy because the questions incorporate feedback with two-way interaction between the company and the customer. However, it’s essential to drive traffic to your online assessment through different techniques such as social media, newsletter, email, and organic web traffic.

Our world is becoming heavily digitized, and a majority of potential customers rely on social media in search of a business similar to yours. Tech Jury 2020 Statistics state that an average smartphone user spends 2 hours and 24 minutes per day on social media, while 50.1% of the time is spent on mobile applications. It makes sense to redirect traffic to online assessments using social media websites such as Facebook, Instagram, and Twitter when your target audience is already present on these platforms.

Build Brand Awareness

In case you don’t already have social media for your business, it’s time to make one. When you sign up over these popular social networks, make sure that you have the same username, bio, and logo across all networks to create consistent brand awareness. It’s also essential to add your website URL to direct traffic to your website.

By building a content calendar and posting regularly, you can create your brand image on social media. When you use an online assessment tool, you can use your colors, logos, and ideas in your assessment to match your brand.

Remember that the questions should be quick and easy to answer. A great technique is to add multiple-choice questions such as binary (yes/no), options, checkbox, and free-text questions. Another efficient customer acquisition strategy is to use email marketing to your advantage. You can add an eye-catching subject line and carefully crafted emails to get in touch with your potential customer. 

Build Your Credibility

With the growing numbers of users on LinkedIn, you can target customers from LinkedIn groups. Whether you’re a business coach, a life coach, or a consultant, the first step is to build your credibility by engaging in debates, sharing content related to your business, and reaching out to the competitor’s audience.

Invite LinkedIn group members to complete your assessment and quickly get feedback in real-time while driving engagement. Since most LinkedIn groups are highly targeted, you can share your online assessment for relevant feedback from professionals.

Since online assessments create brand awareness, you can also use a Call-To-Action to direct your customers to the assessment. 

Got questions?

With Assessment Generator, you can now create assessment solutions that meet your company’s unique requirements quickly.

We will help you generate online assessments that drive more engagement and give you access to the most accurate customer data and feedback. Talk to us today!

3 Ways to Use Assessments to Grow Your Business

3 Ways to Use Assessments to Grow Your Business

Assessments are an invaluable tool for businesses in a wide variety of situations. Internally, assessments help with the hiring process, and in measuring and facilitating employee growth. For regulated industries, assessments are a key part of acquiring and maintaining required certifications.

Externally, assessments can help you engage with new clients, track the progress of existing clients, and give you a head start in your marketing efforts

Hiring

When it comes to hiring, you want to ensure that you’re finding the right person to help your company. They can look perfect on paper and even interview well but you won’t know how someone truly will perform until you get them in the role, right? Wrong!

Eliminate the turnover from making the wrong hiring choices and start including assessments as part of the process. You can set up assessments to test customer service skills or analyze writing skills. You can make sure that a candidate’s skills line up with the position you’re filling. And when you find the right person, you know that they’ll be able to do the job.

Training Programs

Once you’ve found the right employee you want to make sure they’re staying up to date on the latest technologies, industry standards, and company policies. Assessments are a way to do that. You can evaluate which employees need to attend safety training or who may be overqualified for their current position.

Another way that assessments can be used is to train contractors on how you operate or reaffirm details about a contract with a client. Attaching an assessment to training programs provides you with data you can use to both analyze for potential and use as a measuring stick of success.

Lead Generation

Assessments are also an effective lead generation tool, helping you connect with new clients and weed out clients who are not a good fit.

Imagine this scenario: You offer an assessment that evaluates how knowledgeable a person is in your field in exchange for their email address. You’ve already won because you’re building your email marketing list. More importantly, though, you can provide them with specific information about how your services can help them based on how they do on the quiz.

You reveal the gap between where they are and where they want to be and show them how you can help them get there. After you receive their results, you can reach out armed with the knowledge of their strengths and weaknesses, which lets you be very specific about how you can help them. In this way, you’re talking to them as an individual and not just making a cold sales call.

The bottom line is that assessments make your business more professional and help you in the long run when it comes to making your business grow. Whether it’s hiring the right people, helping alongside training programs, or assisting with competent lead generation, assessments are extremely useful tools you should be utilizing.

With an online tool like Assessment Generator, it’s easy to:

  • Create your assessments
  • Provide interactive feedback
  • Embed on your website
  • Share scores
  • Redirect prospects to personalized content
  • Offer follow-up services

Try Assessment Generator for Free and Create Your Assessment in Minutes!

Assessments vs. Surveys

Assessments vs. Surveys

Many of our customers, especially coaches, come to us after having first tried well-known survey tools and discovering that they don’t offer the features that they need. Even with a free plan, learning a new software tool is an investment of valuable time. Spending that time only to discover that a survey is not actually what you need can be frustrating.

Surveys: A one-way street

A survey is intended for a single purpose – to gather information for use by the survey author. Feedback to the respondent is typically limited to a simple Thank You. Common uses for surveys include:

Surveys are a one way street

  • Customer service – How was your experience at our store?
  • Product feedback – How did your recent purchase work out for you?
  • Scientific surveys intended to gather data on a particular topic for a study or paper

In each of these cases, the respondent answers the questions and the data goes to the survey author, who typically analyzes the aggregated data. Usually, they’re not interested in what any individual responses are.

Assessment Generator can certainly be used for this type of survey, but it offers much more. If you need more than a survey, read on…

Assessments: A Conversation

An assessment often starts out as many surveys do — the respondent answers questions and provides information. But that’s only the beginning. An assessment also provides feedback directly to the user. That feedback is the secret sauce that makes assessments so powerful for lead generation.

After a respondent submits an assessment, Assessment Generator calculates a score based on how the user answered the questions. You, the assessment author, define how different responses to each question contribute to the final score.

Type Based Assessments
You can also create assessments with multiple types or categories. You assign each question to a category and give your respondents a separate score for each category. Learn more about type-based assessments.

After the score is calculated the user receives feedback, either on-screen or via email, telling them how they scored (the numeric value) and more importantly what their score means.

It’s that last part — your expert evaluation of them based on how they answered your questions — that provides enormous value to your respondent.

This exchange also benefits you:

  • Your analysis of their results demonstrates your expertise and establishes your credibility with the respondent.
  • Delivery of the report establishes a relationship with the prospect. When they receive their report, your prospect has received something of legitimate value from you, for free. This makes them more likely to want to return the favor, in the form of responding to future communications from you.
  • This relationship forms a basis for further conversation. When you reach out to them again, it will be in the context of already having communicated with them. You can speak to them as an existing client instead of as a cold contact.
  • Your report can also invite your prospect to contact you to learn more about their assessment results.

Assessments can be used to engage your website visitors who want to know more about what services you have to offer. Having your website visitors “test themselves” without obligation is a terrific way to gain your respect and keep them coming back.

Automate your Lead Generation

Assessments help you find your ideal clients

Assessment Generator automates this entire process. Instead of spending hours on free evaluations and initial consultations, assessments help you find the clients that fit best with your coaching practice with far less effort.

Automated assessments help to free you from the drudgery of selling, giving you more time to focus on your passion for helping people reach their goals. Isn’t that why you went into business in the first place?

Ready to get started? Use the buttons below to set up a free account at Assessment Generator, or schedule a one-on-one meeting with our experts to learn more about us.

15 Ways to Use Assessments to Gather Information & Attract Customers

15 Ways to Use Assessments to Gather Information & Attract Customers

Want to discover some new ways to use assessments in your business?  Here are 15 approaches that are sure to inspire you.

1. Employers – Create a personality assessment. Use pre-hire personality screen assessments when making a hiring decision. Make it fast, easy, and fun. See how your potential new hire will fit in your company culture.

2. Real Estate Agents – Determine the type of residence that is best for the visitor to your website. Use an assessment to establish the price range a potential buyer can afford.

3. Customer Service – Assess how an employee represents your company when they answer the phone for you.

4. Software Tech – Determine the depth and type of software knowledge a potential employee has to evaluate their fit for an open position. Help employees demonstrate any new abilities by letting them take assessments several times a year.

5. Hardware Tech – Make sure your employees and potential employees can address customer problems.  Re-assess their abilities a couple times per year.

6. Coach Training – Help your coach trainees determine their niche or the coaching type they are best suited for or the type of clients they should pursue. Using the knowledge gained through assessments, the coach can encourage and support the development of the trainee and enable the trainee to connect more powerfully with others.

7. Coaches – Use assessments to help potential clients determine areas of strength and weakness. This helps you understand what areas to focus on, and gives you something personal to discuss with them during your introductory conversations. This personal connection helps to build trust and drive sales conversions

8. Employment Agencies and Temporary Agencies – Give your clients assessments to determine the best job they are suited for. Having the results of the assessment in hand, a career professional can more intelligently discuss what the client’s needs are and how the career center can assist with meeting those needs.

9. Fitness Centers – Create assessments for new clients to determine their preferred styles of exercise, their motivation/communication preferences, and their fitness goals.

10. Athletic Teams – Properly designed assessments can determine a team member’s strength as well as any problem areas or emotional barriers that could prevent a player from achieving peak performance. Assessments can also help determine the level of stress a player may be experiencing.

11. Clubs – Use assessments to determine which level a person should be put into to properly balance competition, personalities, and performance. This approach would benefit tennis clubs and golf clubs, for example.

12. Business Niche – Create assessments to help people determine the best business they may be suited for, such as a franchise, home-based, or daycare. Link results to additional assessments to determine the type of daycare, for instance, or the type of franchise that is best suited for a particular person.

13. Relationships – Determine where your website visitors are in their relationships, what issues they are facing, and what their goals are for better relationships.

14. Families and Parenting – Use assessments to help a person learn where they may need help in their parenting or family relationships (or why they are experiencing unhappy situations) and then offer materials for improving the problems.

15. Employees 3-Way Assessments – (1) Create a self-assessment for each employee, (2) the manager’s productivity assessment and (3) finally the HR assessment.  Combine the results of these 3 to ensure a productive annual employee performance review.

Assessments are easy to administer and convenient to use with today’s online tools. Assessments can be completed online and they are scored and results are provided automatically.  You receive their results via email and you can also view the results online.

Using online tools like Assessment Generator you can create your automated assessments easily and quickly.

Try it FREE today!