Assessments are more likely to engage prospects and convert them to clients
Because assessments incorporate specific information about a consumer's life, people tend to place more trust in the recommendations that they make. Just be sure that your assessment is truly helpful, and doesn't just deliver the same result no matter what their answer is. Building trust is absolutely essential in marketing today.
- Amy Balliet for Entrepreneur Magazine
Traditional advertising is a one-way street. Engagement marketing is a give-and take that starts a dialogue about your brand.
In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable
– Robert Rose, Content Marketing Institute
Interactive content, and assessments in particular, perform a number of functions that help to attract and engage clients that are a good fit for your business:
Begin a Relationship and Build Trust
The feedback respondents receive from your assessment establishes a relationship. How?
First, your expert analysis represents something of value that you’ve provided to them for free. Because they’ve received something from you, they will be more likely to return the favor by engaging with you in the future.
Second, your analysis of the user’s responses begins a conversation and establishes trust. When you next reach out to the prospect, you do so already having established a relationship with them. Interactive Marketing turns casual visitors into qualified leads.
Establish Your Credibility
Assessments provide a sample of your work and demonstrate your expertise. A well-designed assessment contains thought-provoking questions that prove your expertise and show that you’ll be able to help achieve success.
After a respondent submits their responses to your assessment, they automatically receive customized feedback based on their score. This feedback takes another step toward establishing your credibility. It’s immediate, helpful, and personalized.
Engage With the Best Clients
Whether you’re a business coach, a life coach, or a consultant, it’s important to work with your ideal clients. It’s better for everyone because you are more likely to be able to help the client reach their goals.
If your assessment questions, analysis, and results resonate with a prospect, they’re more likely to engage with you. On the other hand, your questions might indicate that your services don’t quite match up with their needs.
This will save you valuable time you’d otherwise invest in free consultations, only to discover that this client isn’t right for you.
Spend More Time in Your Zone of Genius
You started your coaching practice to work with people and help them to achieve their goals. Assessments free you up to do just that, without worrying about selling your services and weeding out unqualified candidates.
Let Assessment Generator do the dirty work so you can do more of what you love.
Engagement Marketing Made Easy
Learn more about how Assessment Generator works to see how you can create your own assessment in minutes. Take a look at our complete list of features and our affordable prices. Or, click below to schedule a demo and let us show you in person how Assessment Generator can help you use engagement marketing to generate more highly qualified leads.