Fonts as a Branding Tool

Fonts as a Branding Tool

Ah, branding.

A topic that continually comes up whenever entrepreneurship and business are involved… but for good reason! Your brand is the backbone of your business, and therefore it is so critical to be conscious and intentional about the style that reinforces it.

One way Assessment Generator is working to make this easier for you is with customized fonts to reinforce your brand through typography. We know you’re focused on the content and words you put out into the world on behalf of your business… so it’s time to make sure that how your content looks is treated with similar importance through font choice.

Based on your feedback, we’ve improved the ability to control and customize the fonts used in your assessments. Now, you can easily customize the font used throughout your assessment and even in your PDF report. Stay in line with your brand book, take your brand integration to the next level, or just have some fun playing around with some new font styles!

We have added a large assortment of font options for you to choose from when creating your assessments. In fact, you can now choose from over 1,000 Google Fonts to use in your assessment, on-screen results, and PDF reports if you have an advanced or higher subscription.

Using fonts to convey brand

Let’s say you have some branding like a logo, and maybe a standard font you use (hello, Arial, I’m looking at you) but are ready to make a statement and stand out. You want your clients and potential clients to see your content and think, “I know who that is!”

Fonts are a great way to be creative and do just that. A font choice, similar to brand colors or imagery, immediately sets the tone and lets people know it’s you — and your unique business — they’re interacting with.

Font choice, whether you’re a team of one or hundreds, is such an important tool for streamlining your brand and content as well. If you have a brand guide or a digital asset management system, knowing which font/s to use — and when — makes everything easier and more cohesive for your company and employees. Having a specific font, or family of fonts, that you use in your business is a simple way to create and maintain a consistent look across your company’s documents and content.

How Fonts Affect Your Assessments

Given the importance of font choice for your business as a whole, the choice of which font to use in your assessment is an important one! You may already be aware you have the capabilities to use your brand’s logo and colors in your assessment.

Now, take your brand integration and professionalism to the next level by using the same font in your assessment that you use across other content. Your font choice is incredibly powerful in reinforcing your brand, providing that brand familiarity to clients, and really just conveying that overall image of YOU!

Fonts are a great way to further brand yourself, your business, and your assessments. A font choice lets you customize the look and feel of your assessment right from the start, setting the tone. Let’s say your company plans weddings, and your logo and materials use a beautiful cursive font. Are you seriously going to link to, or share, an assessment in Times New Roman? What about assessment results? Think about how that might make your customers feel; not only is it jarring, but it reduces your credibility. Branding is so important in that way; consistency equals trust and professionalism in our minds, and brand consistency is key. You want your clients to see an assessment or a PDF report from you and immediately know it’s from you at first glance. That is brand recognition at its finest – and we can help you get there.

Give New Fonts a Try!

We hope you’re as excited as we are about the incredible variety of new fonts available to use in your assessments! Fonts provide an easy way to further incorporate branding and customization into your assessments, on-screen results, and PDF reports. It is our goal to provide you with all of the tools you need to create professional and impeccably on-brand assessments for your business. We can’t wait to hear how these new font options will help to easily give your assessments that extra touch of personality and professionalism!

Sharing Assessments for Increased Engagement

Sharing Assessments for Increased Engagement

You’ve created an assessment – great! Now, what are your options for getting it out into the world? Assessments are a wonderful engagement marketing tool to really draw in those ideal clients, but first, they have to be able to find you!

Luckily for you, Assessment Generator provides a wide variety of options for sharing your assessment and getting it in front of the people you want to see it. Below, we’ll take an in-depth look at three of the main ways you can do this. Get ready to let your assessments start doing some of the work for you!

Link Directly to your Assessment

Are you looking for a simple way to get your assessments in front of clients (and potential clients) with just a click? Linking directly to your unique assessment URL is a great place to start. Using a direct link to your assessment means you can integrate it into your existing content, like your website, emails, social media posts, or newsletters. Do you share regular blog posts, and want to gain some information on those reading them? Link to an assessment within the post! Do you want people visiting your landing page to share information with you, while also gaining some value (and insight into your services!) from their tailored assessment results? You know what to do!

As a bonus, you never have to worry about how your assessment will look after being accessed through this direct link; all of our assessments are mobile-friendly and optimized for the many ways you may want to share them.

Easily Embed your Assessment 

What if you don’t want users to leave your site to take an assessment? Embedding your assessment in an Iframe is another option available to you. This basically means your assessment will seamlessly appear on your website, almost as though you coded it in there yourself! (Don’t worry — the process to do this is as simple as copying a snippet of code we have ready for you, and pasting it onto your site!) Embedded assessments provide that extra bit of a safeguard to keeping potential clients on your site… and in tune with you and your services. With this option, they’re more likely to browse your offerings, engage with your site longer, and maybe even become your next ideal client!

Get Poppin’ with your Assessment

Have you ever been on a website and a pop-up came up, offering you something? Sure, when this is for a paid offering it’s easy to say “I don’t know if I want to invest in that yet!” What if it was something that could bring you value, though? That’s exactly what you’re offering with a pop-up assessment. Similar to embedding an assessment, setting up a pop-up assessment involves copying and pasting a small snippet of code into your website, and then you’re all set. If a potential client is on the fence but still spending time on your site, why not try to more directly engage them and help them decide to work with you?

As you can see, there are a wide variety of ways you can share your assessments, and you don’t need to decide on just one. Whether you’re trying to send out an assessment out to current clients via your email list, easily embed an assessment for a scrolling potential client, or catch someone before they leave your website for good, Assessment Generator has you covered.

Ready to learn more? Start your free trial today to create custom assessments and experiment with the multitude of ways Assessment Generator can help you attract and retain high-quality clients that are looking for YOU!

The Benefits of Using Coaching Assessments

The Benefits of Using Coaching Assessments

Assessments are a unique tool you can use as a coach to engage clients. Whether you focus on bringing in new leads or strengthening relationships with current clients, an assessment provides immediate value for you and the respondent. Assessments are tools that can seamlessly integrate into your branding while helping you to start a conversation. Once that connection is made, assessments help to build that conversation into a relationship, establish credibility, and provide something of value to your clients.

Assessments Enhance Marketing for Life Coaches

Marketing is an essential part of a life coaching business, and assessments can provide immense benefits to your marketing. As a coach, it’s vital to build new relationships while continuing to strengthen the ones you have. Assessments can help with both.

Below, we’ll look at some of the ways you can utilize assessments to market and automate your lead generation and client progress:

Client On-boarding

Get your coaching sessions off on the right foot! Assessments let you easily gather information about your new client, which gives you an advantage before you begin to work with them. Determine where a client is in their journey, discover the areas where you can be most helpful to them, and gain greater clarity into the type of recommendations to make so they can achieve the results they crave.

Client Progress 

Different types of progress assessments can be given to clients throughout the coaching process to show growth. These types of assessments greatly benefit both parties, as you are able to provide tangible proof of your coaching program’s effectiveness. The scoring and feedback provided in these types of assessments are a great way to show the measurable and repeatable results of your coaching.

Client Satisfaction

Assessments are a wonderful way to gather feedback from your clients. Learn whether your coaching practice is resonating with your clients and proving effective, and use that information as you learn and grow in your coaching. These assessments are also a great way to solicit testimonials to use!

Learn more about Assessment Generator’s uses for life coaches, and read testimonials here!

Assessments for Business Coaches

Assessments are an excellent tool for business coaches, helping to provide critical insights and measure organizational effectiveness. No matter the organization or leadership style used, an assessment can help you identify strengths and weaknesses and focus your efforts.

Here are some tips to successfully utilize assessments in your coaching business:

    • Identify a client’s needs at the beginning of a project
    • Promote transparency and engagement through your information-gathering
    • Measure and report on progress, from beginning to end
    • Aggregate responses from employees, management, or other organizational groups

Learn more about Assessment Generator’s uses for business coaches, and read testimonials here!

Whether you are a business or life coach, assessments can help you to further understand and engage with your clients. We are here to help you along the way!

Create a free account so you can test out some of our features and product offerings, and let us know what you think.

How Assessments Provide Instant Results

How Assessments Provide Instant Results

Drawing in customers with assessments

Assessments are invaluable tools when it comes to building a pipeline, list, and community. Potential customers are drawn to you and your site because they’re seeking answers. What if you could give them those answers immediately – and increase the chances of forming a strong relationship?

We’ve seen assessments be wildly successful because they feed our human need for instant gratification. They provide immediate answers and results to the most pressing questions your potential customers have. As a bonus, when you provide your visitors with instant results, you position yourself as an expert who can help solve their problems… because you’ve already started to.

Draw customers in with what you already know and want to share!

 

Assessment Generator helps you stand out

With Assessment Generator you have a product that allows you to build your list, provide immediate answers, and stand out from the crowd. Assessments feed our desire to get answers as soon as possible and allow you to share your knowledge even before you may have a conversation with a potential customer. Who would you rather work with: someone who provides immediate value to you via an assessment on their website, or someone who simply has a few sentences about what they could do for you?

Our assessments can be tailored to fit your needs and provide specific types of recommendations to respondents. Some unique ways our clients have used assessments are to screen employees, onboard clients, measure progress, and more. Seamlessly integrate your assessments into your CRM or list manager, and customize them with your brand’s colors and logo. In addition to our branding and scoring features, we also offer a range of custom solutions. Contact us to learn more!

Assessments are fun!

Assessments aren’t pushy; rather, they gamify the process of gathering customer information and sharing your expertise. You can choose to receive one main score for your assessment, score in certain separate categories, or customize it in a way that works best for you and your customers. Sure, assessments are like a questionnaire at times, but the magic comes into play when you customize your assessment to have the branding, personality, and answers that are uniquely YOU!

Don’t just take our word for it

We may be biased, but the successes of our clients can speak for themselves:

“I’ve been testing various strategies to convert website visitors to subscribers, and realized that when I use an assessment as the landing page, the conversion rate is as high as 38%.”

“If you want something that is more in-depth, more professional, more customizable, Assessment Generator… is honestly the best software that I’ve seen online.”

“This is a wonderful tool for anyone developing a transformational process for their clients. You can’t decide to go somewhere if you don’t know where you’re at. That’s what the assessments are there for. They get something for free, and I get a client very often for life.” 

Get your own form of instant gratification by signing up for Assessment Generator, and find out for yourself! We are here to help you all the way!

Assessment Generator might just be the best marketing investment you ever make.

Choosing the Best Assessment Format for You

Choosing the Best Assessment Format for You

You have a great website. You have some pretty awesome clients. Now, you’re ready to take the next step and utilize assessments to engage those clients – and maybe even bring in some new ones! See how to choose the best assessment format for you.

So… where do you begin?

Two Ways to Score Your Assessment

Assessment Generator offers two different ways to score your an assessment: Simple and Type-Based. Below, we’ll go into more detail about each one to help you make the most informed choice as to which type of assessment will work best for you!

Simple Assessments

When you need to generate one single, overall score for your assessment, you’ll want to choose a simple assessment.

Don’t be fooled by the name, though – simple assessments have a very straightforward scoring process, but their results still pack a real punch! A simple assessment assigns a score value to each question that you ask. At the end of the assessment, those scores add up to one final, overall score for the assessment. 

When displaying your respondents’ assessment results, you can show scores as point values, or as a percentage of the total possible score.

Simple assessments are a great way to provide automatic feedback based on scores. Depending on a respondent’s score, you can tailor your messaging and products to where they’re at now. Do you want to recommend certain products or services based on their score? Share some content that would resonate with them? You now have some solid data – that they provided! – to back that up.

You can also set up as many different score bands as you’d like! For example, there could be “high”, “medium”, and “low” result bands, allowing you to provide different score interpretations for those whose scores fall into the range of each band.

There is also the opportunity to display results in a gauge chart, like the one below:

 

Gauge Chart

Simple assessments are a great tool for managing various numerical scores – and what those scores mean for you and your respondents. Not so simple after all!

Type-Based Assessments

A type-based assessment allows you to give your respondents multiple scores for a single assessment. This allows you to ask questions and gather information across various categories.

So, how does it work?

First, you create different categories in your assessment, and the score for each question is assigned to one of those categories. After answering all of the assessment questions, respondents will receive a separate score for each category. You can also decide to share an overall score for the assessment.

 There are two ways to score your type-based assessment:

1. Identify the highest (or lowest) scoring category, and present content for that category. This helps to illustrate an area where the respondent may need help… and how you can help them!

2. Show interpretation of the respondent’s score in every category. With this approach, you can define scoring bands within each category. This allows you to tell your respondent that they scored high in category A, low in category B, etc. You can provide different feedback and offerings for different bands or categories.

When displaying results, these assessments give you more visually compelling options to show scores, like point values or percentages. With a type-based assessment, you can opt to use one of these chart styles:

Charts for Type-Based Assessments

Taking the Next Steps

Once you provide your respondents with their score and interpretation, it’s a great idea to show them how they can take their next steps with you! You’ve read some tips throughout on how to do that, but truly we want you to feel comfortable with customizing your assessment so it can best fit you – and your customers’ – needs.

You can learn more about Assessment Generator’s unique chart options here.

If you’ve already created an assessment and realize you want to change it to either type-based or simple, we can do that for you. Contact us and we’ll get it sorted out!

Take the first step today by signing up for a free Assessment Generator account: