Monetize Your Assessments

Monetize Your Assessments

Assessments are a fantastic tool for lead generation. In fact, they’re recognized as one of the best tools to use for engagement marketing.

In exchange for your expert analysis of their responses, visitors are willing to share their email address with you. The best part is that with Assessment Generator, you can provide that analysis automatically when you set up your assessment, effectively putting your lead generation on auto-pilot.

It’s safe, private, and effective for them.  It’s also efficient and easy for you to find your ideal clients.

It’s a true win-win.

Yet sometimes it’s nice to offer something more

Offer a more extensive assessment, for a price

Several of our clients create longer, more comprehensive versions of their assessments to sell on their website. When visitors purchase the assessment, they receive exclusive access which often includes a longer, more detailed report.

You can include information in the free version of your assessment to entice respondents to upgrade to the paid version.  Simply describe the additional value that they’ll glean from the paid version and include a link to purchase the product.

Also, consider offering an additional upsell: the comprehensive assessment plus a 30-minute or 1-hour coaching session.

These practices can help you monetize your valuable expertise.

How to charge a fee for your assessment

First, you’ll need to set up a product and a way to accept payment on your website.

Next, you’ll want to embed your assessment on your website (using an iframe) that is only accessible to users who have purchased your assessment.

How to do this depends on how your website is built. If you’re using WordPress, we’ve put together a complete guide on how to set it up using plugins.

For non-WordPress sites, contact your web developer and they’ll be able to help you get started.

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Capturing Preferences with Ranking Questions

Capturing Preferences with Ranking Questions

Assessments offer a terrific way to capture your respondents’ preferences.

Do you prefer A or B?

Which of the following options best fits your situation?

But what if you’d also like to know what someone’s 2nd, 3rd, 4th or 5th choices are?

Simply put, that’s precisely where ranking questions excel.

Ranking questions allow respondents to select their order of preferences from among the list of options presented to them.

You can select which option is your favorite, and also arrange all the remaining options in order of preference behind your top choice.

And you can do so all in the compactness and simple elegance of 1 question.

That’s why we’re thrilled to announce that…

Assessment Generator now offers ranking questions!

Ranking question

As a premium feature, ranking questions are available for Advanced and Private Label subscribers for use in Type-based assessments.

When you set up a ranking question, you don’t need to assign score values. The score is determined by the order in which the user places the options. You can also choose to reverse the scoring so respondents’ top preference receives the largest number of points for each question.

Complete details on how to create a ranking question and how they are scored can be found in the Adding Ranking Questions section of our User Guide.

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Using Instant Feedback

Using Instant Feedback

Who doesn’t love instant feedback?

Instant feedback gives you a sense of where you currently stand and provides an opportunity to take learning to a new level.

With Assessment Generator, you can always provide automatic results for everyone who takes your assessment.

You can also provide instant feedback within your assessment based on how your respondents answer each options question.

How Instant Feedback works

With our newest settings, you can show feedback text when your respondent selects a choice from your options (or “multiple-choice”) question.

The feedback text can be shown in different places during the assessment:

  • Never: This is the default setting, and no feedback is shown
  • Immediately during the assessment: Feedback is shown while the user is completing the assessment, as soon as they select an option.
  • In the respondent’s report: The feedback is shown after they complete the assessment — in their onscreen browser, emailed results, and/or PDF report provided. Note: The feedback will only be shown in the report if it is configured to show questions and responses.
  • Both during the assessment and in the report: Feedback is shown in both places.

Of course, you can also include images, videos, and links with your feedback text.

Check out the Adding Options Questions section of our User Guide for more details.

Sign up for your free account today.

Thank you for choosing Assessment Generator!

Adding Videos to Your Assessments

Adding Videos to Your Assessments

“Video killed the radio star” or so the song goes…

Videos are everywhere these days: YouTube is king on the internet, followed closely behind Facebook Live.

Why do you suppose that is?

If a picture is worth a thousand words then a video must be worth millions.

That’s why there is often no better way to communicate ideas than with video.

Adding Videos to Your Assessment

Did you know that you can add videos to your assessment in Assessment Generator?

Here’s how:

Start by uploading your video to YouTube. You can make your video “Unlisted” so only those who have the URL can see your video.

If you don’t already have a YouTube account, it’s easy to set one up. If you happen to have a Gmail or Google account, then you can use those login credentials to access YouTube.

After you upload your video, click on the “Share” link underneath your video:

YouTube video

A window will pop-up on your screen with a number of video share options.

Click on the “Embed” link:

Then click on the “Copy” link (in the lower right corner) to copy your YouTube video embed code:

Now go to the editor window in Assessment Generator where you want to place your video and click on the “Source” button at the top of the window:

Paste your embed code (use CTRL-V on your PC or Command-V on your Mac).

Your embed YouTube video code will be displayed. Here is also where you can edit the width and height of your video:

embed video

Click “Source” again to see your video, center it on the screen (if desired), and click “Save” to save your changes.

Saving embedded YouTube video in Assessment Generator editor

You can add videos anywhere in your assessment that you see the HTML editor shown above – in the header, instructions, and even in the questions themselves!

Custom Assessment Solutions

Custom Assessment Solutions

Your business is unique, and sometimes a cookie-cutter solution just isn’t enough.

We get it.

When you buy an off-the-shelf solution, it will often meet most of your needs but it’s seldom perfect.

But who has the time or the money to invest in a fully-customized solution?

That’s why we’ve added the ability to create personalized solutions for individual users and assessments.

Each customization is unique to you. You specify exactly how it should work and no one else can use what you design.

Examples of Our Custom Solutions

Here are some examples of some solutions that we’ve created for our clients:

  1. Automatic Spreadsheet Population. One of our clients has a spreadsheet that they populate with their assessment responses. The spreadsheet performs calculations based on those responses and generates graphs and other content. Before they started using Assessment Generator, they populated all of this spreadsheet data by hand. Now they log into their Assessment Generator account, select the responses to include in the report, and their spreadsheet is automatically populated and sent directly to them. This saves our client the time and hassle of entering the data by hand.
  2. Customized PDF Assessment Report. Another client had a need for creating a specifically-styled PDF report to send to users with images, headers, and footers on each page. We created the report format based upon their design so they can achieve the level of impact they desired.
  3. Customized MS Word Assessment Report. Our client needed to generate an editable report so he could insert extra information before sending the report to the recipient. We designed a solution that automatically generates and sends a report to our client in MS Word format. Our client modifies the report as desired, converts it to PDF, and then sends it along to his prospect, which saves him valuable time.

Looking for something more than just a standard solution?

Schedule an appointment today to discuss your requirements. Then we’ll create a quote for a tailored solution that best meets your needs.

There is no charge and no obligation for the consultation or the quote.

We look forward to helping you create your dream assessment!

Questions? Click Here!