New Feature: Drop-Down Question

New Feature: Drop-Down Question

Curious how you can use drop-down question formats in your online assessments? Here at Assessment Generator, we are continually adding new features to our product suite, and drop-down question formats are one we’re very excited about. Check out some of the specific features below, and give this new format a try in your assessments today!

 

Online assessment question formats

Assessment Generator offers many question formats for you to choose from when creating an assessment. From checkbox and narrative to numeric and ranking, the options are as diverse as the kind of assessment you are trying to create. When choosing what format to use, think about what best relates to the information you are trying to gather.

Remember — assessments are an incredibly useful and interactive engagement marketing tool. It’s up to you how to use them to their full advantage and create assessments that are straightforward for your respondents to complete.

The Drop-Down Question Format

What sets the new drop-down question format apart from the rest? A drop-down question allows you to give respondents a list of options from which they can choose one answer. You have the flexibility to create a custom list or choose from three different pre-made lists in your assessment editor. 

 

Unlike other question formats, drop-down questions are not scored. This makes them great for collecting demographic information about your respondents. For example, you could ask in which U.S. state respondents live or which country. These are some of the pre-made lists available to you to assist in gathering demographic information. 

Drop-down question formats vs. others

How could you use a drop-down question format in place of another format? For instance, a narrative question format allows respondents to type out a reply. This drop-down option speeds up the time of filling out an assessment for them by providing the options. With a Binary (Yes/No) question: you could ask respondents if they live in the U.S. — yes or no? However, then you’d need another question for them to elaborate on their response with where they do live. It may seem small, but these extra questions and the time spent typing out replies that could be automatically included in a drop-down question format add professionalism and ease to your assessment.

Another benefit of drop-down questions is the uniformity of the answers. If an assessment asks for the respondent’s country of residence, for example, one person might respond “USA,” another “U.S.,” and another “United States.”  With a drop-down question, the format and wording of such items are pre-formatted. The respondent just chooses from that list. That way, it’s not only easier for respondents to answer the question, but it’s also easier for you to group respondents together who provide the same answer.

 

Are you ready to get started with testing out drop-down question formats yourself? Give it a try today! Click here to begin creating assessments yourself.



Scoring Your Online Assessments

Scoring Your Online Assessments

For an online assessment, scoring is an incredibly important benefit. Your scoring needs to give your assessment respondents a clear picture of their results and show how you as an expert in your field can help them. There is room to be both creative and strategic in your assessment scoring, and below we’ll dive into how!

 

Online Assessment Scoring Models

Assessment Generator offers a variety of ways to score your assessment and provide feedback to your respondents. When creating your assessment, the first choice to make is which kind of assessment will be the most beneficial for you.

Scoring Your Online Assessments

Simple Assessment:

A simple assessment gives the respondent a single score, similar to a test in school. You can set up score bands to provide different content depending on the score received. For example, a respondent’s report might include, “You scored low. That means you could use improvement in this area…” A different score would receive a different message. Another example would be “How comfortable are you with one-on-one coachings?” Score ranges like 0-100% would give different results to respondents… so a 90 would be “very comfortable!”

Simple assessments can be scored manually (by defining upper and lower bounds of score ranges) or automatically (dividing the maximum possible score for your assessment by the number of interpretations you create) to define scoring parameters. 

 

Type Assessment:

A type assessment allows you to set up several types or categories. For any Harry Potter fans out there, this is like your very own Assessment Sorting Hat! Points for each question are assigned to a specific type resulting in multiple scores – one for each type. Respondents are placed into different buckets based on their scores. You can choose to use these scores to classify the respondent into one of the types based on their highest score.

Type assessment results allow you to give greater context to a respondent’s score. You can choose to show the type descriptions for the highest scoring type, the lowest scoring type, or all types. You can also present the scores for your types using one of several types of charts, and set custom colors for use in the bar and radial bar charts. 

Multi-Type Assessments:

A multi-type assessment rates a respondent across several categories, similar to a report card with grades or scores in different subjects. You are able to provide detailed feedback in the form of score explanations for all of the types used- simply create score bands for each type. 

For example, an HR department might assess employee skill levels in several different areas, such as time management, professionalism, and computer skills. The assessment would include questions related to each of those areas, and the respondent would receive a separate score in each. The respondent’s report could then include score-based feedback in each area, perhaps identifying appropriate training resources based on the score. Similar to Type assessments, you can choose from several types of charts to present assessment results.

 

As you can see, there are many ways you can customize the scoring of your assessments. Ready to try them out yourself? Click here to try building an assessment today!

 

Styling Your Online Assessments

Styling Your Online Assessments

When creating your engaging online assessments, the various ways you style them can help you stand out. Do you want your assessments to be easy for your respondents to take? Do you want the type of assessment you choose to make sense for what you’re asking and offering? Hopefully your answer is a resounding “yes!” Don’t worry; we’re here to help. Let’s dive into some of the many options Assessment Generator has available for you for the styling of your online assessments.

Assessment Styles to Stand Out

Did you know that you can style your online assessments with your own brand colors and fonts? You can! This truly helps your assessment look like a seamless extension of your business and brand. The Style page is the place where you can do this when creating your own assessments. You can choose from several pre-designed layouts for your assessment, from those with borders, one question per page, or various background colors to visually separate your questions.

You are also able to change your font types and sizes to better reflect your brand, and highlight areas throughout your assessment. You can select a default font size for the assessment as a whole, and still have the flexibility to override your chosen default throughout for customization.

Styling Your Online Assessments

Customization within your assessment

To begin customizing your assessment, first choose a layout:

  • Clean & Simple – just your content.
  • Bordered – a thin border around each page of questions, and horizontal lines separating them
  • Striped – alternating background colors helps differentiate questions
  • Single Question – one question per page. Most question types auto-advance to the next question, making navigation easier.

Select fonts for your assessment. Your default font will be used throughout your assessment and report, and you can select additional fonts for specific pieces of content.

Spice up your assessment with a background image. Select one of our predefined images, or upload your own. A good background image lends polish and professionalism.

Customize the text used for standard elements in the assessment. For example, you can choose the text that appears on the navigation buttons instead of “Next” and “Previous.” This is especially helpful if you’re building an assessment for a language other than English.

Select a color palette to compliment your brand and your personality, or choose your own colors.

Finally, what if you include a video in your assessment? Instead of just text, you can incorporate some truly interactive content within an assessment. Videos can easily be embedded once you’ve uploaded them to Youtube.

There are truly a multitude of options available to customize the style of your assessment. Curious how to make an assessment yourself? Click here to start building your assessment today!

Create Eye-Catching Online Assessments

Create Eye-Catching Online Assessments

Assessments can be an absolutely game-changing marketing tool to add to your arsenal — but how do you get people to take them? The style and ease with which respondents can move through your assessments is key. An eye-catching assessment draws the respondent in and makes them want to keep moving through the assessment-taking process… and gives you valuable information about a new client. It’s a win-win!

 

Assessment Keywords and Copy Matter

The content in your assessment, much like any other marketing tool, is critical. What are your target clients looking for? Is it help with a specific subject or topic? Is it a very niche coaching service that you specialize in? To start from the very beginning here, really think about what the title of your assessment should be and what you are communicating with it. Your assessment’s title should be eye-catching and let any potential respondent know right from the start what kind of advice or service you are offering — and therefore previewing — with your assessment.

Create Eye-Catching Online Assessments

Similarly, what keywords and phrases should you use in your assessment? Can you utilize SEO best practices? Consider and research the keywords around your offerings, and include them in your assessment — especially the title! What are the offerings and expertise unique to you that you can highlight during the assessment?

A respondent should be able to get a feel for your overall style and knowledge level on a subject while taking your assessment. On the back end, you also want to design an assessment that gives you enough information and data to work with (if you so choose!) when a respondent is done.

It is important to balance gathering sufficient data and keeping the assessment succinct. An assessment that takes too long to complete will yield fewer responses.

Assessment Question Options and Styles

If you’re looking to spice up your assessment options, maybe it’s time to explore a Type-Based Assessment vs a Simple Assessment. You also have the ability to play with question types throughout your assessment; maybe you want to use a true/false option or a sliding scale. Perhaps you’d like respondents to type out a short answer, or utilize a check box. Visually, how do you want your assessment to look?

Create Eye-Catching Online Assessments

When creating your assessment, be sure to use fonts and colors that match your brand. You can also add background images to really make your assessment pop. Attending to these style details helps create a visually appealing experience for the respondent. 

 

Where is your Assessment?

Finally, don’t forget that an eye-catching assessment can only do that… catch some eyes… if people see it!

Where are you putting your assessment so it can get in front of people? Are you embedding it on your website? Linking to it in your email signature or on social media?

There are many ways to share an assessment, so think of where your audience (or potential audience) spends the most time and try there. If you follow the advice above, once they open your assessment, they should be mesmerized by all of the great content and questions you’re asking them!

Ready to try out Assessment Generator yourself? Get Started today!

 

From Assessment Respondent to Client

From Assessment Respondent to Client

Have you ever completed a company’s assessment, and then never heard from that person or business again? What a missed opportunity! If you’re creating valuable assessments for new and current clients alike, it’s essential that you go one step further and truly understand the result of those assessments… alongside your clients! Below, we’ll take a look at a few ways you can ensure that anyone completing your assessments has all the reasons they need to become your client.

 

Personalized Follow-up to Respondents

There’s no better way to convert a new client who is on the fence than with an authentic and personalized follow-up. Assessments make this easier for you, too, as they provide personalized feedback through their scoring! Once you set up your tailored score interpretations, Assessment Generator will automatically share the corresponding interpretation with each respondent after they complete your assessment. Your follow-up process is personalized, immediate, and automatic.

You could even take this a step further on the productivity train and automate your follow-up sequence! Assessment Generator offers many integrations that let you automate your list building, email campaigns, and follow up. These critical follow-up moments help you stand out from the competition, and let you use your knowledge to enhance the assessment-completion process with a clear, tailored explanation of results and recommendations post-assessment.

 

From Assessment Respondent to Client

Online Assessments in your Marketing Funnel

Assessments are an excellent tool to add into your existing marketing funnel. Not only do they show off your expertise and provide immediate feedback in the form of their results, but they also- as mentioned above- provide excellent opportunities for follow-ups. You can build a robust follow-up sequence via email (or whichever method you choose) to keep people engaged post-assessment.

Perhaps you start out by including some personalized feedback (aka their results report!) in a follow-up email. Then you could check in and see how they’re using it. All of these emails can be automated and sequenced out in whichever way you’d like. These multiple touchpoints of communication help to keep a potential client engaged and aware of you and your business. If you set this up once, you can watch it work for you!

 

There are many ways to attract new clients, but with a product like an assessment, you are truly standing out. Not only does an assessment provide interactive and engaging marketing in and of itself, but its results give you prime opportunities to follow up and keep people engaged. It’s a win-win!

 

Want to learn more, and give assessments a try yourself? Start here today with a free trial!