Capturing Preferences with Ranking Questions

Capturing Preferences with Ranking Questions

Assessments offer a terrific way to capture your respondents’ preferences.

Do you prefer A or B?

Which of the following options best fits your situation?

But what if you’d also like to know what someone’s 2nd, 3rd, 4th or 5th choices are?

Simply put, that’s precisely where ranking questions excel.

Ranking questions allow respondents to select their order of preferences from among the list of options presented to them.

You can select which option is your favorite, and also arrange all the remaining options in order of preference behind your top choice.

And you can do so all in the compactness and simple elegance of 1 question.

That’s why we’re thrilled to announce that…

Assessment Generator now offers ranking questions!

Ranking question

As a premium feature, ranking questions are available for Advanced and Private Label subscribers for use in Type-based assessments.

When you set up a ranking question, you don’t need to assign score values. The score is determined by the order in which the user places the options. You can also choose to reverse the scoring so respondents’ top preference receives the largest number of points for each question.

Complete details on how to create a ranking question and how they are scored can be found in the Adding Ranking Questions section of our User Guide.

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