Create Lead Generation Quizzes, Surveys, And Interactive Online Assessments That Amplify Your Reach, Credibility, And Impact

Assessment Generator features three kinds of assessments, which determine how each assessment will be scored:

Simple assessment:

Provides a score based on a respondent’s answers. That’s like a school test without any right and wrong answers.

For example, an assessment can ask, “How likely would you enjoy a visit to the UK?” and answer out of 100%. You can set the range of scores from 1 to 100 or any other number. And you can provide custom feedback depending on the respondent’s score, such as: “Your score of 89% shows you would likely enjoy visiting the UK very much.”

Type assessment:

Assigns a respondent to one of several categories. That’s like the Sorting Hat in Harry Potter that assigns each new student to one of the four houses in the school.

For example, an assessment can ask, “Are you more of a Pub Person or a Museum Person?” The answer to each question scores points for one or another type. You can assign the respondent to any type based on their scores and then give them a description of that type, such as: “You are a Pub Person who enjoys a lively time out with friends.”

Multi-type assessment:

Rates a respondent in each of several categories. That’s like a report card that gives you grades or scores in several subjects.

For example, an assessment can ask, “What would you most like to study in college: arts, sciences, or business?” You can give the respondent a score for every type, along with custom feedback: “You scored High on interest in sciences. That means you will likely be very motivated if you major in science. Here are some resources to guide you… You scored Medium on interest in the area of business. That means this may not be the best choice for your major. Here are some resources to help you learn more… And you scored Low in arts. That means this would not be a good choice for your major.”

With Assessment Generator, you can ask questions in all these different formats:

• Binary: Answer by choosing one item from a set of opposites, such as Yes/No or True/False
• Checkbox: Answer by checking a box or leaving it blank
• Drop-down: Answer by selecting from a drop-down list
• Narrative: Answer by typing free-form text (supports multiple sentences or paragraphs).
• Numeric: Answer with a number
• Options: Answer by choosing one item from a list (also known as Multiple Choice)
• Ranking: Answer by arranging a list of items in order (Type and Multi-type Assessments only)
• Scale: Answer by choosing a number on a scale, such as 1 to 5 or 1 to 10
• Validation: Answer with text to be validated for proper date, email, or URL format

You can give scores to many question formats (binary, checkbox, options, ranking, or scale).

Some other formats (drop-down, narrative, numeric entry, and validated text entry) are not scored. These are better for collecting qualitative and demographic information from your respondents.

You can mix different types of questions in the same assessment.

Every assessment you create in Assessment Generator receives a unique web address (URL). You can link that URL to a button on your website, send it in an email, or share it on social media.

You can also embed your assessment in an iframe or a pop-up window on your website.

To see more, check out Sharing Your Assessment.

Yes. Your assessments will work on all major brands of mobile devices. In fact, more than half of our client’s assessments are filled out on mobile devices.

You can show your respondents their results in several different ways. You can use any or all of these methods:

• Display the results on-screen
• Send the results in an email
• Send the results as a PDF report they can view or print

You can customize the results depending on the respondent’s score.

Or you can simply show your respondents a thank-you screen with no customized results.

To see more, check out Setting Up How Users Receive Their Results.

And with an Advanced or Private Label plan, you can redirect your respondents to a page on your website based on their score.

We offer ready-to-use assessments for Life and Wellness, Business and Entrepreneurship, and Career and Executive coaches and consultants. Please visit Ready-to-Use Assessments for more details.

Yes. You can use Digital Access Codes to control access to your assessment. You can either generate and send codes manually or configure your online store so that you can sell your assessment and deliver codes to buyers automatically.

You can also embed the assessment in a page on your site using an iframe, and then place that page behind a paywall or membership portal.