| Your headline
speaks directly to your potential customer and gives them a strong, specific
benefit of your product or service |
|
| You start
with the strongest benefit of your product or service, then work your way
down to include the least important benefits for your potential customer |
|
| You explain
how your product or service is better or different compared to your competitors |
|
| Your sales
letter speaks directly to your prospect (Instead of saying, "people that
like horses will love this book" you say, "If you love horses you'll love
this book") |
|
| You use
"you" twice as often as "I" in your sales letter |
|
| Your sales
letter is easy to read using short sentences and paragraphs |
|
| You use
power words and write with the goal of keeping your reader's interest |
|
| You show
your potential customer their problem; agitate it by telling them how troublesome
it is, then offer your product or service as the solution |
|
| Your copy
is clear, easy to understand, and follows a flow from one paragraph to
the next |
|
| Your strong
words and phrases are highlighted or bolded to draw attention and keep
the reader focused |
|
| Your sales
letter is written in a friendly, active, conversational, "me to you", tone
of voice |
|
| You have
used specific numbers and facts in your copy to build instant credibility |
|
| Your letter
includes credibility creators, like why you're an authority on the subject,
testimonials, and case studies |
|
| Your sales
letter has a "nothing to risk" guarantee that shows your confidence in
your offer |
|
| You include
a reason why you're making this offer (e.g. you're doing it because you
are tired of seeing people scammed on the Internet and want to provide
them with solid information they can use for profit immediately) |
|
| Your sales
letter gives details of what the customer needs to do? (Call now. Or, simply
fill out the form below, enclose your check or money order for $24, and
mail to...) |
|
| You make
it easy for your potential customer to act on your offer |
|
| You're offering
bonuses to increase response, or do you create high-perceived value for
your product or service |
|
| You created
a sense of urgency in your letter, explaining that the price is for a short
time or quantities are limited |
|
| You have
answered all questions a prospective customer has about your product |
|
Your Name:
Your Email: |
