Is Your Product or Service an "Ideavirus?"
by Milana Leshinsky
"Unleashing the Ideavirus" by Seth Godin is one of the most important books on business and marketing. It is not about finding the right marketing strategies, or knowing the right places to advertise in.
It's about creating a remarkable product with marketing built right into the product!
The concept behind Ideavirus is NOT making as much money as you can with your product right away - a different strategy would need to be in place for this.
The concept is to spread the word about your product or service to as many people in the world as possible, then leverage your audience by selling a paid version of this product or a completely different product.
For example, WinZip used to offer a free version of their file compression software for years. Last month I checked their site, and the free version is no longer available. But guess what! This program has become so popular among Windows users, it's almost a standard! Who cares about paying $30 for it now, if you "can't live" without it!
The same is happening to many other products, and the Internet is making things happen so much faster and easier today. It "amplifies" the word-of-mouth by thousands!
Do you have a product or service that's an ideavirus? Could it become one with a few tweaks?
Check each box that truthfully applies to you, and find out whether your product or service has a potential of being an "Ideavirus."
P.S. If you want to learn more about what "hive", "sneezers" and "amplifier" mean to your business, read the book!