How Strong Is YOUR Brand?

The Personal Brand Quiz - by William Arruda

Find out NOW where you are in the Brand stakes!

For each question answer true or false. At the end complete your name and e-mail address and click 'Get Score'. Your results will be e-mailed to you.

The strongest personal brands in the world have a few things in common: they are clear about what makes them unique; they consistently communicate to their target audiences; and they ensure that everything that surrounds them sends the same on-brand message.

Want to see how you measure up? Take this personal branding quiz to assess the current strength of your brand.

There are 40 questions but its worth completing to see where you are. You can also come back in 6 months time and see how you have improved your personal brand

Can you state your five most relevant and compelling brand attributes (that is your own inner strengths or traits)?

TrueFalse

Do you have a brand positioning statement or tag line stating your unique promise of value?

TrueFalse

Can you clearly describe the demographics of your target audience (name, age, gender, profession, location, etc.)?

TrueFalse

Can you describe the psychographics of your target audience (what they read, where they go on vacation, what they're interested in, etc.)?

TrueFalse

Have you documented your vision for the world, something you would like to see happen for humanity or for the entire planet?

TrueFalse

Have you documented your purpose for supporting your vision (this is your role in helping to turn your vision into reality)?

TrueFalse

Do you know your short and long term goals?

TrueFalse

When people introduce you, do they all use the same words to describe you?

TrueFalse

Do you know who your competitors/peers are and what their strengths and weaknesses are?

TrueFalse

Can you clearly describe what differentiates you from your competitors?

TrueFalse

Do you have a brand communications plan for the year?

TrueFalse

Have you written an article or white paper in the past three months that is connected to your vision?

TrueFalse

Have you published any article for print in the past three months?

TrueFalse

Have you published any article for the Web in the past three months?

TrueFalse

Are you comfortable with your presentation skills?

TrueFalse

Have you spoken before a group in the past three months?

TrueFalse

Do you have your own newsletter, on-line or printed?

TrueFalse

Do you have a plan for diminishing or eliminating any less desirable brand attributes (things that can get in the way of your own success)?

TrueFalse

Do you have a personal brand identity system (business cards, stationery, e-mail template, etc.)?

TrueFalse

Do you mark every project with your personal brand (e.g. e-mail, voice-mail greeting, reports, etc)?

TrueFalse

Do you have a strong professional network of people both inside and outside of marketing?

TrueFalse

Have you called, written to or gotten together with a member of your professional network this week?

TrueFalse

Do you send regular communications (e-mails etc) to your network members?

TrueFalse

Have you done something for a member of your network this week?

TrueFalse

Is your personal style (wardrobe, business accessories, etc.) consistent with your brand and appropriate for your target audience?

TrueFalse

Does your office or work environment communicate your brand?

TrueFalse

Are your leisure activities (vacations, hobbies) consistent with your brand?

TrueFalse

Do you belong to at least one professional association or organization?

TrueFalse

Do you take an active role in a professional organization (e.g. sit on a board, volunteer, etc.)?

TrueFalse

Do you actively participate in a philanthropic organization?

TrueFalse

Are your brand goals SMART (Specific, Measurable, Attainable, Realistic and Time-frame specific)?

TrueFalse

Are your goals documented?

TrueFalse

Do you regularly track progress toward your goals?

TrueFalse

Do you have metrics in place to assess your brand progress?

TrueFalse

Do you have focus groups of peers or managers that provide feedback on your brand?

TrueFalse

Do you regularly ask for feedback from peers or managers (at the end of a project, each quarter, etc.)?

TrueFalse

Do you have a standard form that you use to gather feedback (after presentations, project completions, receipt of product or service, etc.)?

TrueFalse

Do you have a coach or mentor?

TrueFalse

Do you have a plan describing how you would like to see your brand evolve?

TrueFalse

Do you know what the next step in the evolution of your brand is and when you're going to take that step?

TrueFalse

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